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Analysis for marketing planning /

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Lehmann, Donald R.

Analysis for marketing planning /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Analysis for marketing planning /Donald R. Lehmann, Russell S. Winer.
Author:	Lehmann, Donald R.
other author:	Winer, Russell S.
Published:	Boston, Mass. :McGraw-Hill Irwin,c2002.
Description:	xiii, 256 p. :ill. ;24 cm.
Series:	McGraw-Hill/Irwin series in marketing
Subject:	MarketingManagement.United States
ISBN:	0070275475 (pbk. : alk. paper) :

Analysis for marketing planning /
Lehmann, Donald R.

Analysis for marketing planning /Donald R. Lehmann, Russell S. Winer. - 5th ed. - Boston, Mass. :McGraw-Hill Irwin,c2002. - xiii, 256 p. :ill. ;24 cm. - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references and index.

ISBN: 0070275475 (pbk. : alk. paper) :NT$1618

LCCN: 2001030305Subjects--Topical Terms:

202871
Marketing
--Management.--United States

LC Class. No.: HF5415.13 / L523 2002

Dewey Class. No.: 658.8/02

Analysis for marketing planning /
LDR:00656nam 2200205 a 450 001 150957
005 19970113183140.0
008 090528s2002 maua 001 0 eng
010 $a 2001030305
020 $a 0070275475 (pbk. : alk. paper) : $c NT$1618
035 $a 00045541
040 $a DLC $c DLC $d DLC
043 $a n-us---
050 0 0 $a HF5415.13 $b L523 2002
082 0 0 $2 21 $a 658.8/02
100 $a Lehmann, Donald R. $3 202870
245 1 0 $a Analysis for marketing planning / $c Donald R. Lehmann, Russell S. Winer.
250 $a 5th ed.
260 $a Boston, Mass. : $c c2002. $b McGraw-Hill Irwin,
300 $a xiii, 256 p. : $b ill. ; $c 24 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references and index.
650 $a Marketing $z United States $x Management. $3 202871
700 $a Winer, Russell S. $3 202869

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HF5415.13 L523 2002

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1 records • Pages 1 •
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