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Winning elections with political mar...

Davies, Philip, (1948-)

Winning elections with political marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Winning elections with political marketing /Philip John Davies, Bruce I. Newman, editors.
其他作者:	Davies, Philip,
出版者:	New York :Haworth Press,c2006.
面頁冊數:	xiii, 239 p. :ill. ;23 cm.
標題:	Advertising, PoliticalUnited States.
電子資源:	http://www.loc.gov/catdir/toc/ecip067/2006002180.html
ISBN:	0789033690 (hard : alk. paper)

Winning elections with political marketing /
Winning elections with political marketing /Philip John Davies, Bruce I. Newman, editors. - New York :Haworth Press,c2006. - xiii, 239 p. :ill. ;23 cm.

Includes bibliographical references and index.

Introduction. Political marketing as elections approach in the United States and the United Kingdom / Philip John Davies, Bruce I. Newman -- Voter research and market positioning: triangulation and its implications for policy development / Robert M. Worcester, Paul R. Baines -- Mapping a market orientation: can we detect political marketing only through the lens of hindsight? / Darren G. Lilleker, Ralph Negrine -- Not as rich as you think: class, rhetoric, and candidate portrayal during national elections in the United States and the United Kingdom / Robert Busby -- Marketing parties in a candidate-centered polity: the Republican Party and George W. Bush / Peter N. Ubertaccio -- Grass roots lobbying: marketing politics and policy "beyond the Beltway" / Conor McGrath -- Political consulting and the market: who lobbies for the poor? / Gary Wasserman -- Political parties, their e-newsletters and subscribers: "one-night stand" or a "marriage made in heaven"? / Nigel Jackson -- First hurdles: the evolution of the pre-primary and primary stages of American presidential elections / Dennis W. Johnson -- Running clean in the American states: experience with public funding of elections / Carl W. Stenberg.

ISBN: 0789033690 (hard : alk. paper)

LCCN: 2006002180

Nat. Bib. No.: GBA636596bnb

Nat. Bib. Agency Control No.: 013437481UkSubjects--Topical Terms:

221006
Advertising, Political
--United States.

LC Class. No.: JK2281 / .W57 2006

Dewey Class. No.: 324.7/30973

Winning elections with political marketing /
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300 $a xiii, 239 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
505 0 $a Introduction. Political marketing as elections approach in the United States and the United Kingdom / Philip John Davies, Bruce I. Newman -- Voter research and market positioning: triangulation and its implications for policy development / Robert M. Worcester, Paul R. Baines -- Mapping a market orientation: can we detect political marketing only through the lens of hindsight? / Darren G. Lilleker, Ralph Negrine -- Not as rich as you think: class, rhetoric, and candidate portrayal during national elections in the United States and the United Kingdom / Robert Busby -- Marketing parties in a candidate-centered polity: the Republican Party and George W. Bush / Peter N. Ubertaccio -- Grass roots lobbying: marketing politics and policy "beyond the Beltway" / Conor McGrath -- Political consulting and the market: who lobbies for the poor? / Gary Wasserman -- Political parties, their e-newsletters and subscribers: "one-night stand" or a "marriage made in heaven"? / Nigel Jackson -- First hurdles: the evolution of the pre-primary and primary stages of American presidential elections / Dennis W. Johnson -- Running clean in the American states: experience with public funding of elections / Carl W. Stenberg.
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