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Don't think pinkwhat really makes wo...

Johnson, Lisa, (1967-)

Don't think pinkwhat really makes women buy--and how to increase your share of this crucial market /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Don't think pinkLisa Johnson, Andrea Learned.
其他題名:	what really makes women buy--and how to increase your share of this crucial market /
作者:	Johnson, Lisa,
其他作者:	Learned, Andrea.
出版者:	New York :AMACOM,c2004.
面頁冊數:	x, 230 p. ;24 cm.
標題:	Women consumers.
電子資源:	An electronic book accessible through the World Wide Web; click for information
ISBN:	0814428002 (electronic bk.)

Don't think pinkwhat really makes women buy--and how to increase your share of this crucial market /
Johnson, Lisa,1967-

Don't think pinkwhat really makes women buy--and how to increase your share of this crucial market /[electronic resource] :Lisa Johnson, Andrea Learned. - New York :AMACOM,c2004. - x, 230 p. ;24 cm.

Includes bibliographical references (p. 223) and index.

Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Access may be limited to NetLibrary affiliated libraries.

ISBN: 0814428002 (electronic bk.)Subjects--Topical Terms:

235985
Women consumers.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HC79.C6 / J64 2004eb

Dewey Class. No.: 658.8/34/082

Don't think pinkwhat really makes women buy--and how to increase your share of this crucial market /
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245 1 0 $a Don't think pink $b what really makes women buy--and how to increase your share of this crucial market / $c Lisa Johnson, Andrea Learned. $h [electronic resource] :
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300 $a x, 230 p. ; $c 24 cm.
504 $a Includes bibliographical references (p. 223) and index.
505 0 $a Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Access may be limited to NetLibrary affiliated libraries. $n Available via World Wide Web.
650 $a Women consumers. $3 235985
650 $a Marketing. $3 182957
655 $a Electronic books. $2 local. $3 214472
700 $a Learned, Andrea. $3 304289
710 $a NetLibrary, Inc. $3 201172
856 4 $3 Bibliographic record display $u http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=117369 $z An electronic book accessible through the World Wide Web; click for information