語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
到查詢結果
[ author_sort:"hiam, alexander." ]
切換:
標籤
|
MARC模式
|
ISBD
Marketing for dummies /
~
Hiam, Alexander.
Marketing for dummies /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing for dummies /by Alexander Hiam.
作者:
Hiam, Alexander.
出版者:
Hoboken, New Jersey :John Wiley & Sons,c2014.
面頁冊數:
xiv, 366 p. :ill. ;23 cm.
附註:
Previous edition: 2009.
附註:
Includes index.
標題:
MarketingManagement.
ISBN:
9781118880807 (pbk.) :
Marketing for dummies /
Hiam, Alexander.
Marketing for dummies /
by Alexander Hiam. - 4th ed. - Hoboken, New Jersey :John Wiley & Sons,c2014. - xiv, 366 p. :ill. ;23 cm. - For dummies. - --For dummies..
Previous edition: 2009.
PART I. Getting started with marketing -- 1. Optimizing your marketing program -- Know yourself, know your customer -- Finding your marketing formula -- Controlling your marketing program -- Refining your marketing expectations -- Revealing more ways to maximize your marketing impact -- 2. Strengthening your marketing strategy -- Finding and riding a growth wave -- Growing with a market expansion strategy -- Specializing with a market segmentation strategy -- Developing a market share strategy -- Designing a positioning strategy -- Considering other core strategies -- Simplicity marketing -- Quality strategies -- Reminder strategies -- Innovative distribution strategies -- Selling innovative products -- Writing down and regularly reviewing your strategy -- 3. Writing a marketing plan -- Grasping the value of the marketing plan -- Reviewing the contents of a good plan -- Understanding the do's and don'ts of planning -- Writing a powerful executive summary -- Preparing a situation analysis -- Clarifying and quantifying your objectives -- Summarizing your marketing plan -- Exploring your program's details -- Managing your marketing program -- Projecting expenses and revenues -- Buildup forecasts -- Indicator forecasts -- Multiple scenario forecasts -- Time-period forecasts -- Creating your controls.
Whether it's boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this guide has everything you need to enter a new-- and successful-- phase of marketing your business.
ISBN: 9781118880807 (pbk.) :NT$713
LCCN: 2013957976
Nat. Bib. No.: GBB431729bnbSubjects--Topical Terms:
200067
Marketing
--Management.
LC Class. No.: HF5415.13 / H623 2014
Dewey Class. No.: 658.802
Marketing for dummies /
LDR
:06050nam a2200349 a 4500
001
480368
005
20160722164836.0
008
160906s2014 njua 001 0 eng d
010
$a
2013957976
015
$a
GBB431729
$2
bnb
020
$a
9781118880807 (pbk.) :
$c
NT$713
020
$a
1118880803 (pbk.)
035
$a
(OCoLC)ocn874119010
035
$a
17976138
040
$a
UKMGB
$b
eng
$c
UKMGB
$d
OCLCO
$d
BTCTA
$d
YDXCP
$d
BDX
$d
CGP
$d
PNX
$d
OCLCO
$d
ILC
$d
CRH
$d
LTSCA
$d
OCLCQ
$d
JQM
$d
OCLCF
$d
DLC
041
0
$a
eng
042
$a
lccopycat
050
4
$a
HF5415.13
$b
H623 2014
082
0 4
$a
658.802
$2
23
100
1
$a
Hiam, Alexander.
$3
304164
245
1 0
$a
Marketing for dummies /
$c
by Alexander Hiam.
250
$a
4th ed.
260
$a
Hoboken, New Jersey :
$b
John Wiley & Sons,
$c
c2014.
300
$a
xiv, 366 p. :
$b
ill. ;
$c
23 cm.
490
1
$a
For dummies
500
$a
Previous edition: 2009.
500
$a
Includes index.
505
0
$a
PART I. Getting started with marketing -- 1. Optimizing your marketing program -- Know yourself, know your customer -- Finding your marketing formula -- Controlling your marketing program -- Refining your marketing expectations -- Revealing more ways to maximize your marketing impact -- 2. Strengthening your marketing strategy -- Finding and riding a growth wave -- Growing with a market expansion strategy -- Specializing with a market segmentation strategy -- Developing a market share strategy -- Designing a positioning strategy -- Considering other core strategies -- Simplicity marketing -- Quality strategies -- Reminder strategies -- Innovative distribution strategies -- Selling innovative products -- Writing down and regularly reviewing your strategy -- 3. Writing a marketing plan -- Grasping the value of the marketing plan -- Reviewing the contents of a good plan -- Understanding the do's and don'ts of planning -- Writing a powerful executive summary -- Preparing a situation analysis -- Clarifying and quantifying your objectives -- Summarizing your marketing plan -- Exploring your program's details -- Managing your marketing program -- Projecting expenses and revenues -- Buildup forecasts -- Indicator forecasts -- Multiple scenario forecasts -- Time-period forecasts -- Creating your controls.
505
0
$a
pt. II. Leveraging your marketing skills -- 4. Researching your customers, competitors, and industry -- Knowing when and why to do research -- Asking really good questions -- Paying wisely for market research -- Researching the low-cost (or free!) way -- Riding a rising tide with demographics -- 5. Engaging your marketing imagination -- Turning the tide with creativity -- Applying your creativity -- Generating rich ideas -- Managing the creative process -- Tapping highly creative contributors -- 6. Pumping up your marketing communications -- Pursuing your communication priorities -- Communicating to the entire brain -- Exploring four strategies for boosting your communications' appeal -- Pull power : building customer traffic -- Tightening your writing -- Creating great visuals.
505
0
$a
pt. III. Advertising f or fun and profit -- 7. Perfecting your printed materials -- Designing printed marketing materials -- Producing quality, effective brochures -- Placing a print ad -- 8. Signing on to outdoor advertising -- Heading back to basics : the essential sign -- Going big : posters and billboards -- Exploring the world of intelligent locational ads -- Putting your name on portable items -- Taking your message to the streets -- Keeping your message on the move with transit advertising -- 9. Broadcasting your message -- Producing ads for radio -- Identifying less expensive ways to use the power of video -- Designing ads for TV and YouTube.
505
0
$a
pt. IV. Finding powerful alternatives to advertising -- 10. Maximizing your web marketing -- Creating and managing a web identity -- Developing your hub website -- Following simple rules for higher traffic -- Adding satellites around your hub site to draw visitors -- How to advertise on the web -- Knowing how much to budget -- Understanding e-mail etiquette -- 11. Making a positive impression on low-cost ways -- Making the most of word of mouth -- Using publicity to your advantage -- Premiums : the most abused and misused medium -- 12. Leveraging face-to-face marketing opportunities -- Harnessing the power of face-to-face marketing -- Sponsoring a special event -- Putting on your own public event -- Exhibiting at trade shows and exhibitions -- 13. Going direct with your marketing -- Beating the odds with direct marketing -- Making your direct-response ads work -- Delivering direct mail -- Establishing and running a call center -- Drumming up business by phone -- Telemarketing.
505
0
$a
pt. V. Selling great products to anyone, anytime, anywhere -- 14. Making your brand stand out -- Burning your brand into your customers' minds -- Coming up with a brand name -- Designing a product line -- Strengthening an existing product -- Identifying when and how to introduce a new product -- When to upgrade an existing product -- 15. Finding the right pricing approach -- Eyeing pricing opportunities and constraints -- Setting or changing your list price -- Designing special offers -- Staying out of trouble with the Law -- 16. Distributing your product where your customers are -- Taking a strategic approach -- Tracking down ideal distributors -- Understanding channel structure -- Reviewing retail strategies and tactics -- Stimulating sales at point of purchase -- 17. Succeeding in sales and service -- Knowing when to emphasize personal selling -- Taking stock of you sales skills -- Making the sale -- Organizing your sales force -- Compensating your sales force -- Retaining customers through great service.
505
0
$a
pt. VI. The part of tens -- 18. Ten common marketing mistakes -- 19. Ten tips for boosting web sales.
520
$a
Whether it's boosting your baseline marketing skills, figuring out social media, or developing a comprehensive web-marketing strategy, this guide has everything you need to enter a new-- and successful-- phase of marketing your business.
650
0
$a
Marketing
$x
Management.
$3
200067
650
0
$a
Marketing.
$3
182957
830
0
$a
--For dummies.
$3
378549
筆 0 讀者評論
全部
西方語文圖書區(四樓)
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
320000583957
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.13 H623 2014
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入