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Tourism management, marketing, and d...

Baggio, Rodolfo,

Tourism management, marketing, and development.volume I: the importance of networks and ICTs /Volume 1,The importance of networks and ICTs

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Tourism management, marketing, and development.Edited by Marcello M. Mariani [et al.].
其他題名:	volume I: the importance of networks and ICTs /
作者:	Mariani, Marcello M.,
其他作者:	Baggio, Rodolfo,
出版者:	Basingstoke :Palgrave Macmillan,2014.
面頁冊數:	276 p. :18 figures, 13.
附註:	Electronic book text.
附註:	Epublication based on: 9781137368652, 2014.
標題:	TourismManagement.
電子資源:	Online journal 'available contents' page
ISBN:	1137354356 (electronic bk.) :

Tourism management, marketing, and development.volume I: the importance of networks and ICTs /Volume 1,The importance of networks and ICTs
Mariani, Marcello M.,

Tourism management, marketing, and development.volume I: the importance of networks and ICTs /Volume 1,The importance of networks and ICTs[electronic resource] :Edited by Marcello M. Mariani [et al.]. - 1st ed. - Basingstoke :Palgrave Macmillan,2014. - 276 p. :18 figures, 13.

Electronic book text.

Introduction-- Marcello M. Mariani, Rodolfo Baggio, Dimitrios Buhalis, Christian Longhi PART I: ICT AND TOURISM 1. Tourism Branding, Identity, Reputation, and Word of Mouth in the Age of Social Media-- Dimitrios Buhalis, Alessandro Inversini 2. Technological Innovation in E-Tourism: The Role of Interoperability and Standards-- Rodolfo Baggio 3. Open Data: Challenges and Opportunities for the Tourism Industry-- Christian Longhi, Jean-Bernard Titz, Lucas Viallis 4. The Role of ICT within Tourism Development Processes in Post-Industrial Sites: Empirical Evidence from Poland-- Justyna Majewska, Szymon Truskolaski 5. E-Reputation Management and Strategic Business Development Using Web 2.0 Tools: The Case of the Hotel Industry-- Franck Sosthe, Christel Douyere 6. Segmentation of Repeat Visitors with the Help of Passive Mobile Positioning-- Andres Kuusik, Margus Tiru PART II: TOURISM SYSTEMS AND NETWORKS 7. Network Structure and Performance in the Tourism Industry-- Wojchech Czakon 8. Cooperative and Coopetitive Practices: Cases from the Tourism Industry-- Mika Kylanen, Marcello M. Mariani 9. Public and Private Sector Specificity as a Determinant of Cooperation in a Tourist Region-- Katarzyna Czernek, Pawel Piotrowski 10. Accessibility of Cities and Regions in Supra-National Branding: The Case of Rail Baltic-- Malla Paajanen 11. Success Factors for Collaborative Destination Marketing-- Giulio Pattanaro 12. Experiential Marketing and Destination Management: Do Formal Network Strategies Matter? Francesco Maria Barbini, Manuela Presutti, Lucrezia Zambelli.

Document

Tourism Management, Marketing, and Development revolves around the implementation of ICT applications in the tourism sector: technology is engendering a major shift both in the performance of individuals and companies involved in the tourism sector and having an impact on the way individuals consume services and enjoy experiences in space and time.Companies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent and fast changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades. This book provides an overview of the research field of tourism management, including twelve chapters from a diverse international group of academics. While drawing on multiple theoretical perspectives and adopting different epistemological paradigms and research methodologies, Tourism Management, Marketing, and Development recognizes the relevance of physical and digital networks for the development of one of the fastest growing sectors of the contemporary global economy: Travel & Tourism.

PDF.

Marcello M. Mariani is Professor and Director of the Master in Business Tourism and Destination Management and the Master in Digital Marketing for Tourism at the University of Bologna, Italy. Rodolfo Baggio is Professor and Coordinator of the Information and Communication Technologies area of the Master in Economics and Tourism at Bocconi University, Italy. Dimitrios Buhalis is Professor and Director of the eTourism Lab at the School of Tourism at Bournemouth University, UK. Christian Longhi is Senior Researcher in the French National Centre for Scientific Research (GREDEG-CNRS) and the University of Nice Sophia Antipolis, France.

ISBN: 1137354356 (electronic bk.) :£72.00Subjects--Topical Terms:

214553
Tourism
--Management.

LC Class. No.: G155

Dewey Class. No.: 910.68

Tourism management, marketing, and development.volume I: the importance of networks and ICTs /Volume 1,The importance of networks and ICTs
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