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Trust-based selling :using customer ...

Green, Charles H.

Trust-based selling :using customer focus and collaboration to build long-term relationships /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Trust-based selling :Charles H. Green.
其他題名:	using customer focus and collaboration to build long-term relationships /
作者:	Green, Charles H.
出版者:	New York :McGraw-Hill,c2006.
面頁冊數:	xv, 265 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Selling.
ISBN:	0071461949 (alk. paper) :

Trust-based selling :using customer focus and collaboration to build long-term relationships /
Green, Charles H.

Trust-based selling :using customer focus and collaboration to build long-term relationships /Charles H. Green. - New York :McGraw-Hill,c2006. - xv, 265 p. :ill. ;24 cm.

Includes index.

Understanding buying and selling -- How buyers buy -- Trust-based selling -- The business case for trust -- A primer on trust -- How its done: trust-based selling in action -- Trust is not a business process -- Live the principles -- Sell by doing, not by telling -- Avoid mistakes in the trust creation process -- Check your ego at the door -- The relationship is not the sum of the transactions -- The new ABCs: dont always be closing -- Build trust into your negotiations -- Be a radical truth-teller -- Make listening a gift, not a skill -- Work the same side of the table -- Pick the right customers -- Answering the six toughest sales questions -- Walking the walk-small things add up -- Barriers and challenges -- The high cost of winning -- Attitude and other obstacles to trust in selling -- Teach product people sales, or salespeople product? -- Differentiation by selling, not branding -- Talking straight about price -- Dealing with rfps and purchasing agents -- Killing trust with measurements and rewards.

ISBN: 0071461949 (alk. paper) :NT$833

LCCN: 2005031036Subjects--Topical Terms:

231179
Selling.

LC Class. No.: HF5438.25 / .G795 2006

Dewey Class. No.: 658.85

Trust-based selling :using customer focus and collaboration to build long-term relationships /
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