語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
到查詢結果
[ author_sort:"rajagopal, ananya." ]
切換:
標籤
|
MARC模式
|
ISBD
Managing startup enterprises in emer...
~
Rajagopal, Ananya.
Managing startup enterprises in emerging marketsleadership dynamics and marketing strategies /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Managing startup enterprises in emerging marketsby Ananya Rajagopal.
其他題名:
leadership dynamics and marketing strategies /
作者:
Rajagopal, Ananya.
出版者:
Cham :Springer International Publishing :2020.
面頁冊數:
xxv, 182 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
New business enterprisesManagement.
電子資源:
https://doi.org/10.1007/978-3-030-28155-7
ISBN:
9783030281557$q(electronic bk.)
Managing startup enterprises in emerging marketsleadership dynamics and marketing strategies /
Rajagopal, Ananya.
Managing startup enterprises in emerging markets
leadership dynamics and marketing strategies /[electronic resource] :by Ananya Rajagopal. - Cham :Springer International Publishing :2020. - xxv, 182 p. :ill., digital ;24 cm.
1. Understanding Start-Up Enterprises -- 2. Entrepreneurial Evolution at the Bottom of the Pyramid -- 3. Epistemological Endorsement to Small Enterprises and Markets -- 4. Cognitive Determinants of Entrepreneurial Leadership -- 5. Market Orientation and Performance of Micro-Enterprises -- 6. Synthesis and the Road Ahead -- 7. Epilogue.
This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.
ISBN: 9783030281557$q(electronic bk.)
Standard No.: 10.1007/978-3-030-28155-7doiSubjects--Topical Terms:
203621
New business enterprises
--Management.
LC Class. No.: HD62.5 / .R35 2020
Dewey Class. No.: 658.11
Managing startup enterprises in emerging marketsleadership dynamics and marketing strategies /
LDR
:02348nmm a2200325 a 4500
001
576624
003
DE-He213
005
20200227095414.0
006
m d
007
cr nn 008maaau
008
201120s2020 sz s 0 eng d
020
$a
9783030281557$q(electronic bk.)
020
$a
9783030281540$q(paper)
024
7
$a
10.1007/978-3-030-28155-7
$2
doi
035
$a
978-3-030-28155-7
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HD62.5
$b
.R35 2020
072
7
$a
KFFH
$2
bicssc
072
7
$a
BUS017030
$2
bisacsh
072
7
$a
KFFH
$2
thema
082
0 4
$a
658.11
$2
23
090
$a
HD62.5
$b
.R161 2020
100
1
$a
Rajagopal, Ananya.
$3
864742
245
1 0
$a
Managing startup enterprises in emerging markets
$h
[electronic resource] :
$b
leadership dynamics and marketing strategies /
$c
by Ananya Rajagopal.
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Pivot,
$c
2020.
300
$a
xxv, 182 p. :
$b
ill., digital ;
$c
24 cm.
505
0
$a
1. Understanding Start-Up Enterprises -- 2. Entrepreneurial Evolution at the Bottom of the Pyramid -- 3. Epistemological Endorsement to Small Enterprises and Markets -- 4. Cognitive Determinants of Entrepreneurial Leadership -- 5. Market Orientation and Performance of Micro-Enterprises -- 6. Synthesis and the Road Ahead -- 7. Epilogue.
520
$a
This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.
650
0
$a
New business enterprises
$x
Management.
$3
203621
650
0
$a
New business enterprises
$x
Marketing.
$3
864743
650
1 4
$a
Start-Ups/Venture Capital.
$3
747237
650
2 4
$a
Business Strategy/Leadership.
$3
524336
650
2 4
$a
Innovation/Technology Management.
$3
514149
650
2 4
$a
Marketing.
$3
182957
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer eBooks
856
4 0
$u
https://doi.org/10.1007/978-3-030-28155-7
950
$a
Business and Management (Springer-41169)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000181918
電子館藏
1圖書
電子書
EB HD62.5 .R161 2020 2020
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
https://doi.org/10.1007/978-3-030-28155-7
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入