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Branding in Asia :the creation, deve...
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Temporal, Paul.
Branding in Asia :the creation, development, and management of Asian brands for the global market /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Branding in Asia :Paul Temporal.
其他題名:
the creation, development, and management of Asian brands for the global market /
作者:
Temporal, Paul.
出版者:
New York :Wiley,c2001.
面頁冊數:
ix, 291 p. :ill. ;23 cm.
標題:
Brand name productsCase studies.
ISBN:
0471479101 (pbk.) :
Branding in Asia :the creation, development, and management of Asian brands for the global market /
Temporal, Paul.
Branding in Asia :
the creation, development, and management of Asian brands for the global market /Paul Temporal. - Rev. ed. - New York :Wiley,c2001. - ix, 291 p. :ill. ;23 cm.
Includes bibliographical references and index.
ISBN: 0471479101 (pbk.) :NT$705
LCCN: 2001026637Subjects--Topical Terms:
210937
Brand name products
--Case studies.
LC Class. No.: HD69.B7 / T288 2001
Dewey Class. No.: 658.8/27/095
Branding in Asia :the creation, development, and management of Asian brands for the global market /
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