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Marketing communications in emerging...

Anning-Dorson, Thomas.

Marketing communications in emerging economies.Volume I,Foundational and contemporary issues

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing communications in emerging economies.edited by Thomas Anning-Dorson ... [et al.].
remainder title:	Foundational and contemporary issues
other author:	Anning-Dorson, Thomas.
Published:	Cham :Springer International Publishing :2021.
Description:	xxii, 301 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Communication in marketingDeveloping countries.
Online resource:	https://doi.org/10.1007/978-3-030-81329-1
ISBN:	9783030813291$q(electronic bk.)

Marketing communications in emerging economies.Volume I,Foundational and contemporary issues
Marketing communications in emerging economies.Volume I,Foundational and contemporary issues[electronic resource] /Foundational and contemporary issuesedited by Thomas Anning-Dorson ... [et al.]. - Cham :Springer International Publishing :2021. - xxii, 301 p. :ill., digital ;24 cm. - Palgrave studies of marketing in emerging economies,2730-5562. - Palgrave studies of marketing in emerging economies..

Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter 4 Bibliometric Review and Direction for Integrated Marketing Communications Research: Implications for Emerging Markets -- Chapter 5 Analysing the influence of public relations in the integrated marketing communication process -- Chapter 6 The Antecedents and Consequences of Brand Hate: A Review Of Current Literature -- Chapter 7 Types of Corporate Social Responsibility Initiatives as Response to COVID-19 Pandemic in Emerging Economies - Isaac Coffie & Robert Hinson -- Chapter 8 Visual Pollution through Excessive Outdoor Advertisements -- Chapter 9 Radio Advertising and Bank Customers' Purchase Intention: Evidence from an Emerging Economy -- Chapter 10 Technology and the Changing Communications Environment -- Chapter 11 Conclusion and Way Forward for Marketing Communications in Emerging Economies.

ISBN: 9783030813291$q(electronic bk.)

Standard No.: 10.1007/978-3-030-81329-1doiSubjects--Topical Terms:

908462
Communication in marketing
--Developing countries.

LC Class. No.: HF5415.123 / .M37 2021

Dewey Class. No.: 658.802

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