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Hybridization of MNE subsidiariesthe...

Becker-Ritterspach, Florian A. A., (1972-)

Hybridization of MNE subsidiariesthe automotive sector in India /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Hybridization of MNE subsidiariesFlorian A. A. Becker-Ritterspach.
其他題名:	the automotive sector in India /
作者:	Becker-Ritterspach, Florian A. A.,
出版者:	Basingstoke [England] ;Palgrave Macmillan,2009.
面頁冊數:	1 online resource (xvi, 302 p.) :ill.
附註:	Description based on print version record.
標題:	Automobile industry and tradeCase studies.India
標題:	India.
電子資源:	access to fulltext (Palgrave)
ISBN:	9780230233492 (electronic bk.)

Hybridization of MNE subsidiariesthe automotive sector in India /
Becker-Ritterspach, Florian A. A.,1972-

Hybridization of MNE subsidiariesthe automotive sector in India /[electronic resource] :Florian A. A. Becker-Ritterspach. - Basingstoke [England] ;Palgrave Macmillan,2009. - 1 online resource (xvi, 302 p.) :ill.

Description based on print version record.

Includes bibliographical references (p. 274-295) and index.

Introduction -- Transfer and hybridization in MNEs -- Subsidiary hybridization : conceptual and methodological tools -- India's business context and the automotive sector -- The case of Maruti-Suzuki India -- The case of Fiat India -- The case of Mercedes-Benz India -- The case ofSkoda Auto India -- Discussion.

Multinational enterprises setting up subsidiaries in emerging markets face the ongoing issue as to what extent they can transfer their home-grown or global organizational models. Addressing this question, this book shows how and why the hybridization profiles of automobile subsidiaries in India differ. Focusing on the transfer and local adaptation ofproduction models, the author argues thatonly when we consider strategic choices at the corporate and subsidiary level, as well as their institutional and strategic embeddedness, can we understand subsidiary hybridization.

ISBN: 9780230233492 (electronic bk.)Subjects--Topical Terms:

459900
Automobile industry and trade
--India--Case studies.Subjects--Geographical Terms:

181382
India.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HD9710.I42 / B43 2009eb

Dewey Class. No.: 338.8/87292220954

Hybridization of MNE subsidiariesthe automotive sector in India /
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520 $a Multinational enterprises setting up subsidiaries in emerging markets face the ongoing issue as to what extent they can transfer their home-grown or global organizational models. Addressing this question, this book shows how and why the hybridization profiles of automobile subsidiaries in India differ. Focusing on the transfer and local adaptation ofproduction models, the author argues thatonly when we consider strategic choices at the corporate and subsidiary level, as well as their institutional and strategic embeddedness, can we understand subsidiary hybridization.
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