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Marketing without advertisingbrand p...

Morales, Emilio, (1969-)

Marketing without advertisingbrand preference and consumer choice in Cuba /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing without advertisingEmilio Morales and Joseph L. Scarpaci.
其他題名:	brand preference and consumer choice in Cuba /
作者:	Morales, Emilio,
其他作者:	Scarpaci, Joseph L.
出版者:	New York, N.Y. :Routledge,2012.
面頁冊數:	xx, 229 p. :ill., maps.
標題:	MarketingCuba.
電子資源:	Click here to view
ISBN:	9780203134146 (e-book : PDF)

Marketing without advertisingbrand preference and consumer choice in Cuba /
Morales, Emilio,1969-

Marketing without advertisingbrand preference and consumer choice in Cuba /[electronic resource] :Emilio Morales and Joseph L. Scarpaci. - 1st ed. - New York, N.Y. :Routledge,2012. - xx, 229 p. :ill., maps. - Routledge advances in management and business studies ;50. - Routledge advances in management and business studies ;37..

Includes bibliographical references (p. [205]-213) and index.

1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del Habano -- 6. Brand development without mass communication media -- 7. Remittances and brands : survival and consumption in the new millennium -- 8. Conclusions.

Mode of access: World Wide Web.

ISBN: 9780203134146 (e-book : PDF)Subjects--Topical Terms:

746251
Marketing
--Cuba.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.12.C8 / M67 2012

Dewey Class. No.: 658.8343097291 / M828

Marketing without advertisingbrand preference and consumer choice in Cuba /
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505 0 $a 1. Marketing and advertising : brand preference and consumer choice in Cuba -- 2. A history of Cuban retailing, 1902-2011 -- 3. Cuban consumers and brand awareness -- 4. Iconic brand potential among leading Cuban products -- 5. Franchising as a brand-globalizing process : the case of Casa del Habano -- 6. Brand development without mass communication media -- 7. Remittances and brands : survival and consumption in the new millennium -- 8. Conclusions.
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