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High visibility :transforming your p...
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Rein, Irving J.
High visibility :transforming your personal and professional brand /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
High visibility :Irving Rein ... [et al.].
其他題名:
transforming your personal and professional brand /
其他作者:
Rein, Irving J.
出版者:
New York :McGraw-Hill,c2006.
面頁冊數:
xii, 366 p. :ill. ;24 cm.
附註:
Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
標題:
Publicity.
ISBN:
0071456805 (alk. paper) :
High visibility :transforming your personal and professional brand /
High visibility :
transforming your personal and professional brand /Irving Rein ... [et al.]. - 3rd ed. - New York :McGraw-Hill,c2006. - xii, 366 p. :ill. ;24 cm.
Rev. ed. of: High visibility / Irving Rein, Philip Kotler, Martin Stoller. 2nd ed. 1997.
Includes bibliographical references and index.
Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
ISBN: 0071456805 (alk. paper) :NT$829
LCCN: 2005023675Subjects--Topical Terms:
230847
Publicity.
LC Class. No.: HM1226 / .H638 2006
Dewey Class. No.: 659
High visibility :transforming your personal and professional brand /
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