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[ author_sort:"eglin, beatrice." ]
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The value of brands /
~
Eglin, Beatrice.
The value of brands /
紀錄類型:
書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:
The value of brands /European Broadcasting Union.
其他題名:
Value of brand names
其他作者:
Eglin, Beatrice.
出版者:
Princeton, NJ :Films for the Humanities & Sciences,2004.
面頁冊數:
1 videodisc (29 min.) :sd., col. ;4 3/4 in.
附註:
Preceding title on screen: A guide to business: current concepts, tools and trends.
附註:
Series from disc label.
叢書名:
Global business : new ways to improve the bottom line
標題:
Brand name products.
The value of brands /
The value of brands /
[videorecording] / : Title on container:Value of brand namesEuropean Broadcasting Union. - Princeton, NJ :Films for the Humanities & Sciences,2004. - 1 videodisc (29 min.) :sd., col. ;4 3/4 in. - Global business : new ways to improve the bottom line.
Preceding title on screen: A guide to business: current concepts, tools and trends.
Executive producer, Beatrice Eglin.
Looks at prominent companies to demonstrate the contribution of brand names in adding appeal to products.
DVD.
NT
Publisher. No.: FFH 10836Films for the Humanities & SciencesSubjects--Topical Terms:
202795
Brand name products.
LC Class. No.: HD69.B7 / V215 2004
The value of brands /
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Global business : new ways to improve the bottom line
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