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Railway photographic advertising in ...

Medcalf, Alexander.

Railway photographic advertising in Britain, 1900-1939

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Railway photographic advertising in Britain, 1900-1939by Alexander Medcalf.
作者:	Medcalf, Alexander.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xi, 236 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Photography of railroadsGreat Britain.
電子資源:	http://dx.doi.org/10.1007/978-3-319-70857-7
ISBN:	9783319708577$q(electronic bk.)

Railway photographic advertising in Britain, 1900-1939
Medcalf, Alexander.

Railway photographic advertising in Britain, 1900-1939[electronic resource] /by Alexander Medcalf. - Cham :Springer International Publishing :2018. - xi, 236 p. :ill., digital ;24 cm. - Palgrave studies in the history of the media. - Palgrave studies in the history of the media..

1. Introduction -- 2. Railway Advertising: Theory and Practice 1900-1939 -- 3. In the Country -- 4. By the Seaside -- 5. Around Town -- 6. On the Train -- 7. Conclusion -- Index.

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

ISBN: 9783319708577$q(electronic bk.)

Standard No.: 10.1007/978-3-319-70857-7doiSubjects--Topical Terms:

809745
Photography of railroads
--Great Britain.

LC Class. No.: TR715 / .M43 2018

Dewey Class. No.: 779.9385

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