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Principles of pricing :an analytical...

Krishnamurthi, Lakshman.

Principles of pricing :an analytical approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Principles of pricing :Rakesh V. Vohra, Lakshman Krishnamurthi.
Reminder of title:	an analytical approach /
Author:	Vohra, Rakesh V.
other author:	Krishnamurthi, Lakshman.
Published:	Cambridge ;Cambridge University Press,2012.
Description:	x, 250 p. :ill. ;24 cm.
Subject:	Pricing.
Online resource:	http://assets.cambridge.org/97811070/10659/cover/9781107010659.jpg
Online resource:	http://www.loc.gov/catdir/enhancements/fy1114/2011031550-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1114/2011031550-d.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy1114/2011031550-t.html
ISBN:	9781107010659 (hbk.) :

Principles of pricing :an analytical approach /
Vohra, Rakesh V.

Principles of pricing :an analytical approach /Rakesh V. Vohra, Lakshman Krishnamurthi. - Cambridge ;Cambridge University Press,2012. - x, 250 p. :ill. ;24 cm.

Includes bibliographical references (p. 245-246) and index.

Machine generated contents note: 1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory.

"Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment"--

ISBN: 9781107010659 (hbk.) :NT$1383

LCCN: 2011031550Subjects--Topical Terms:

192215
Pricing.

LC Class. No.: HF5416.5 / .V64 2012

Dewey Class. No.: 658.8/16

Principles of pricing :an analytical approach /
LDR:03423cam a2200301 a 4500 001 427329
003 DLC
005 20120522111640.0
008 140917s2012 enka b 001 0 eng
010 $a 2011031550
020 $a 9781107010659 (hbk.) : $c NT$1383
020 $a 1107010659 (hbk.)
035 $a 2011031550
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5416.5 $b .V64 2012
082 0 0 $a 658.8/16 $2 23
084 $a BUS001010 $2 bisacsh
100 1 $a Vohra, Rakesh V. $3 289272
245 1 0 $a Principles of pricing : $b an analytical approach / $c Rakesh V. Vohra, Lakshman Krishnamurthi.
260 $a Cambridge ; $a New York : $b Cambridge University Press, $c 2012.
300 $a x, 250 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 245-246) and index.
505 8 $a Machine generated contents note: 1. Introduction; 2. Buyer behavior; 3. Estimating price response; 4. Uniform posted price; 5. Auctions; 6. Price discrimination; 7. Pricing and competition; 8. Bringing it all together; 9. Appendix on game theory.
520 $a "Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination and 3) pricing in a competitive environment"-- $c Provided by publisher.
520 $a "Many businesses focus on driving volume or reducing costs rather than increasing price under the mistaken belief they have greater control over volume and costs than price. Yet, a 1% increase in price (holding volume fixed) has a greater impact on operating profit than a 1% increase in volume or a 1% decrease in cost. By not seizing the initiative on price, businesses abrogate decisions about price to competitors, customers, and the channel. A careful analysis and understanding of those same actors could help them price in a more profitable manner. Hence, this book, which is designed to communicate the fundamental principles of pricing. In marked contrast to other books on pricing, this one is based on economic theory. This is not to deny the value to be had from looking at pricing through other lenses. It is simply that these other lenses do not yet provide a systematic and organized way to think about pricing. Economic theory does. Its power is not in the provision of to-do lists or the Gradgrind-like accumulation of facts.8 Rather, it is in generating the right questions to be asked. Both our own experiences and that related to us by our students who have taken our classes has confirmed us in this view. A second point of contrast with other treatments of pricing is that we convey principles through stylized examples rather than anecdotes"-- $c Provided by publisher.
650 0 $a Pricing. $3 192215
650 7 $a BUSINESS & ECONOMICS / Accounting / Financial. $2 bisacsh $3 671312
700 1 $a Krishnamurthi, Lakshman. $3 671311
856 4 2 $3 Cover image $u http://assets.cambridge.org/97811070/10659/cover/9781107010659.jpg
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy1114/2011031550-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy1114/2011031550-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy1114/2011031550-t.html

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