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Emotional bankingfixing culture, lev...

Blomstrom, Duena.

Emotional bankingfixing culture, leveraging FinTech, and transforming retail banks into brands /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Emotional bankingby Duena Blomstrom.
其他題名:	fixing culture, leveraging FinTech, and transforming retail banks into brands /
作者:	Blomstrom, Duena.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	ix, 159 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Bank marketing.
電子資源:	http://dx.doi.org/10.1007/978-3-319-75653-0
ISBN:	9783319756530$q(electronic bk.)

Emotional bankingfixing culture, leveraging FinTech, and transforming retail banks into brands /
Blomstrom, Duena.

Emotional bankingfixing culture, leveraging FinTech, and transforming retail banks into brands /[electronic resource] :by Duena Blomstrom. - Cham :Springer International Publishing :2018. - ix, 159 p. :ill., digital ;24 cm.

Chapter 1: Banks Today: The Relationship between Financial Services and Technology -- Chapter 2: FinTech: Trends, Players, Challengers, and Bubbles -- Chapter 3: Products vs. Money Moments -- Chapter 4: Let's Get Real: Anecdotes from FinTech Titans Experiencing Banking Products -- Chapter 5: What is Emotional Banking? -- Chapter 6: EX: Perspective on Modern Digital Banking -- Chapter 7: Banks and Brands -- Chapter 8: Changing Culture to Build a Brand -- Chapter 9: The "Build a Voice" Program -- Chapter 10: Everyone's a Designer -- Chapter 11: The Intrapreneur Warrior's Guide -- Chapter 12: The "Keep it Real" Program -- Chapter 13: Conclusion.

ISBN: 9783319756530$q(electronic bk.)

Standard No.: 10.1007/978-3-319-75653-0doiSubjects--Topical Terms:

230814
Bank marketing.

LC Class. No.: HG1616.M3 / B56 2018

Dewey Class. No.: 332.10688

Emotional bankingfixing culture, leveraging FinTech, and transforming retail banks into brands /
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