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Craft beverages and tourism.Volume 2...

Cavaliere, Christina T.

Craft beverages and tourism.Volume 2,Environmental, societal, and marketing implications

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Craft beverages and tourism.edited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere.
其他題名:	Environmental, societal, and marketing implications
其他作者:	Slocum, Susan L.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xvi, 228 p. :ill., digital ;22 cm
Contained By:	Springer eBooks
標題:	Beer industryUnited States.
電子資源:	http://dx.doi.org/10.1007/978-3-319-57189-8
ISBN:	9783319571898$q(electronic bk.)

Craft beverages and tourism.Volume 2,Environmental, societal, and marketing implications
Craft beverages and tourism.Volume 2,Environmental, societal, and marketing implications[electronic resource] /Environmental, societal, and marketing implicationsedited by Susan L. Slocum, Carol Kline, Christina T. Cavaliere. - Cham :Springer International Publishing :2018. - xvi, 228 p. :ill., digital ;22 cm

1. Introduction -- 2. Brewing Green: Sustainability in the Craft Beer Movement -- 3. Craft Beer Enthusiasts' Support for Neolocalism and Environmental Causes -- 4. Pure Michigan Beer? Tourism, Craft Breweries, and Sustainability -- 5. Representing Rurality: Cider Mills and Agritourism -- 6. Developing Social Capital in Craft Beer Tourism Markets -- 7. New Jersey Craft Distilleries: Sense of place and sustainability -- 8. Drink Tourism: A Profile of the Intoxicated Traveler -- 9. Craft Brewing Festivals -- 10. (Micro)movements and Microbrew: On craft beer, tourism trails, and material transformations in three urban industrial sites -- 11. Brewing a Beer Industry in Asheville, North Carolina -- 12. An Exploration of the Motivations Driving New Business Start-up in the United States Craft Brewing Industry -- 13. Conclusion.

This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.

ISBN: 9783319571898$q(electronic bk.)

Standard No.: 10.1007/978-3-319-57189-8doiSubjects--Topical Terms:

799312
Beer industry
--United States.

LC Class. No.: HD9397.U52

Dewey Class. No.: 338.47663420973

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520 $a This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs.
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