紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Neuromarketing in businessedited by Benny B. Briesemeister, Werner Klaus Selmer. |
其他題名: |
identifying implicit purchase drivers and leveraging them for sales / |
其他作者: |
Briesemeister, Benny B. |
出版者: |
Wiesbaden :Springer Fachmedien Wiesbaden :2022. |
面頁冊數: |
viii, 140 p. :ill., digital ;24 cm. |
Contained By: |
Springer Nature eBook |
標題: |
Neuromarketing. |
電子資源: |
https://doi.org/10.1007/978-3-658-35185-4 |
ISBN: |
9783658351854$q(electronic bk.) |