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The value of brands /

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Eglin, Beatrice.

The value of brands /

Record Type:	Projected and video material : Monograph/item
Title/Author:	The value of brands /European Broadcasting Union.
remainder title:	Value of brand names
other author:	Eglin, Beatrice.
Published:	Princeton, NJ :Films for the Humanities & Sciences,2004.
Description:	1 videodisc (29 min.) :sd., col. ;4 3/4 in.
Notes:	Preceding title on screen: A guide to business: current concepts, tools and trends.
Notes:	Series from disc label.
Series:	Global business : new ways to improve the bottom line
Subject:	Brand name products.

The value of brands /
The value of brands /[videorecording] / : Title on container:Value of brand namesEuropean Broadcasting Union. - Princeton, NJ :Films for the Humanities & Sciences,2004. - 1 videodisc (29 min.) :sd., col. ;4 3/4 in. - Global business : new ways to improve the bottom line.

Preceding title on screen: A guide to business: current concepts, tools and trends.

Executive producer, Beatrice Eglin.

Looks at prominent companies to demonstrate the contribution of brand names in adding appeal to products.

DVD.

NT

Publisher. No.: FFH 10836Films for the Humanities & SciencesSubjects--Topical Terms:

202795
Brand name products.

LC Class. No.: HD69.B7 / V215 2004

The value of brands /
LDR:00952ngm 2200241 a 450 001 167855
005 19981009151029.0
007 vd cvaiz-
008 090528s2004 nju029 vleng d
020 $3 ,840 $c NT
028 4 2 $a FFH 10836 $b Films for the Humanities & Sciences
035 $a 00199297
041 0 $a eng
050 4 $a HD69.B7 $b V215 2004
245 0 4 $a The value of brands / $c European Broadcasting Union. $h [videorecording] /
246 1 $a Value of brand names $i Title on container:
260 $a Princeton, NJ : $c 2004. $b Films for the Humanities & Sciences,
300 $a 1 videodisc (29 min.) : $b sd., col. ; $c 4 3/4 in.
440 0 $a Global business : new ways to improve the bottom line
500 $a Preceding title on screen: A guide to business: current concepts, tools and trends.
500 $a Series from disc label.
508 $a Executive producer, Beatrice Eglin.
520 $a Looks at prominent companies to demonstrate the contribution of brand names in adding appeal to products.
538 $a DVD.
650 $a Brand name products. $3 202795
700 $a Eglin, Beatrice. $3 238448
710 $a European Broadcasting Union. $3 238432
710 $a Films for the Humanities (Firm) $3 195720

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Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

300060047168

視聽欣賞區(三樓)

不外借資料

光碟片(VIDEO)

VCD HD69.B7 V215 2004

一般使用(Normal)

On shelf

0

1 records • Pages 1 •
1

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