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[ author_sort:"long, kristen." ]
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Public relations and branding in hea...
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Long, Kristen.
Public relations and branding in health communication programs :a case study of a successful campaign /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Public relations and branding in health communication programs :Kristen Long.
其他題名:
a case study of a successful campaign /
其他題名:
PR & branding in public health campaigns
作者:
Long, Kristen.
出版者:
Saarbrucken :VDM Verlag Dr. Muller,c2010.
面頁冊數:
iv, 135 p. :ill. ;22 cm.
附註:
Originally presented as the author's thesis (M.A.)--University of Maryland, College Park, 2006.
標題:
Publicity.
ISBN:
9783639120868 (pbk.) :
Public relations and branding in health communication programs :a case study of a successful campaign /
Long, Kristen.
Public relations and branding in health communication programs :
a case study of a successful campaign /PR & branding in public health campaignsKristen Long. - Saarbrucken :VDM Verlag Dr. Muller,c2010. - iv, 135 p. :ill. ;22 cm.
Originally presented as the author's thesis (M.A.)--University of Maryland, College Park, 2006.
Includes bibliographical references.
ISBN: 9783639120868 (pbk.) :NT$2112Subjects--Topical Terms:
230847
Publicity.
LC Class. No.: HM1226 / L848 2010
Public relations and branding in health communication programs :a case study of a successful campaign /
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