國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁 到查詢結果 [ subject:"Broadcasting policy" ]

切換: 標籤 | MARC模式 | ISBD

International communication strategi...

Peng, Duan.

International communication strategies of Chinese radio and TV networksinitial observations /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	International communication strategies of Chinese radio and TV networksby Duan Peng.
其他題名:	initial observations /
作者:	Peng, Duan.
出版者:	Singapore :Springer Singapore :2017.
面頁冊數:	ix, 209 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Broadcasting policyChina.
電子資源:	http://dx.doi.org/10.1007/978-981-10-4460-1
ISBN:	9789811044601

International communication strategies of Chinese radio and TV networksinitial observations /
Peng, Duan.

International communication strategies of Chinese radio and TV networksinitial observations /[electronic resource] :by Duan Peng. - Singapore :Springer Singapore :2017. - ix, 209 p. :ill., digital ;24 cm.

Understanding International Communications -- International Communications in Western Broadcast Media -- International Communications in China's Broadcast Media -- How to Develop China's International Communication of Broadcast Media? -- References.

This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.

ISBN: 9789811044601

Standard No.: 10.1007/978-981-10-4460-1doiSubjects--Topical Terms:

780268
Broadcasting policy
--China.

LC Class. No.: HE8689.9.C6 / P46 2017

Dewey Class. No.: 384.540951

International communication strategies of Chinese radio and TV networksinitial observations /
LDR:02153nmm a2200313 a 4500 001 512370
003 DE-He213
005 20170413165028.0
006 m d
007 cr nn 008maaau
008 171226s2017 si s 0 eng d
020 $a 9789811044601 $q (electronic bk.)
020 $a 9789811044595 $q (paper)
024 7 $a 10.1007/978-981-10-4460-1 $2 doi
035 $a 978-981-10-4460-1
040 $a GP $c GP
041 0 $a eng
050 4 $a HE8689.9.C6 $b P46 2017
072 7 $a GTC $2 bicssc
072 7 $a LAN004000 $2 bisacsh
082 0 4 $a 384.540951 $2 23
090 $a HE8689.9.C6 $b P398 2017
100 1 $a Peng, Duan. $3 780267
245 1 0 $a International communication strategies of Chinese radio and TV networks $h [electronic resource] : $b initial observations / $c by Duan Peng.
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2017.
300 $a ix, 209 p. : $b ill., digital ; $c 24 cm.
505 0 $a Understanding International Communications -- International Communications in Western Broadcast Media -- International Communications in China's Broadcast Media -- How to Develop China's International Communication of Broadcast Media? -- References.
520 $a This book discusses the effect of communication strategies in the course of China's national image building from both a theoretical and a practical perspective. The research data are collected via researcher's in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party's communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.
650 0 $a Broadcasting policy $z China. $3 780268
650 0 $a Communication planning $z China. $3 780269
650 1 4 $a Social Sciences. $3 278901
650 2 4 $a Communication Studies. $3 522484
650 2 4 $a Political Communication. $3 676204
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-981-10-4460-1
950 $a Social Sciences (Springer-41176)