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Blog rules :a business guide to mana...

Flynn, Nancy, (1956-)

Blog rules :a business guide to managing policy, public relations, and legal issues /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Blog rules :Nancy Flynn.
其他題名:	a business guide to managing policy, public relations, and legal issues /
作者:	Flynn, Nancy,
出版者:	New York :AMACOM, American Management Association,c2006.
面頁冊數:	xii, 226 p. ;23 cm.
標題:	Business communicationBlogs.
ISBN:	9780814473559

Blog rules :a business guide to managing policy, public relations, and legal issues /
Flynn, Nancy,1956-

Blog rules :a business guide to managing policy, public relations, and legal issues /Nancy Flynn. - New York :AMACOM, American Management Association,c2006. - xii, 226 p. ;23 cm.

Includes bibliographical references (p. 199-214) and index.

share blog secrets, strategies, and success stories -- Q&A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q&A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies.

ISBN: 9780814473559

LCCN: 2006002362Subjects--Topical Terms:

250119
Business communication
--Blogs.

LC Class. No.: HD30.37 / .F648 2006

Dewey Class. No.: 659.2

Blog rules :a business guide to managing policy, public relations, and legal issues /
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100 $a Flynn, Nancy, $d 1956- $3 250123
245 1 0 $a Blog rules : $b a business guide to managing policy, public relations, and legal issues / $c Nancy Flynn.
260 $a New York : $c c2006. $b AMACOM, American Management Association,
300 $a xii, 226 p. ; $c 23 cm.
504 $a Includes bibliographical references (p. 199-214) and index.
505 $a share blog secrets, strategies, and success stories -- Q&A with IBM : blog central keeps IBM employees at the forefront of technology -- IBM's blogging policy and guidelines -- Q&A with Edelman -- Edelman's principles and code of conduct : maintaining a weblog -- Appendix A: thirty-six blog rules: best practices to keep you out of court with your corporate reputation intact -- Appendix B: Sample blog policies.
505 0 $a The case for strategic blog management -- Why blog rules? -- Blogs pose unprecedented risks to business -- Start with a clear objective: why blog? -- Proceed with caution: self-assessment for would-be business bloggers -- Legal risks and regulatory rules in the blogosphere: why every employer must establish blog policies and procedures -- Treat blog posts as business records -- Blogs create million-dollar (sometimes billion-dollar) legal headaches for employers -- Shhh! Blogs put trade secrets and confidential information at risk -- Blog best practices for public companies and regulated firms -- Designing and implementing effective blog rules and policies -- Use written blog rules and policy to control content, maximize compliance, and reduce liabilities -- Communication is key to compliance: train, train, and train some more -- The blog is all about content -- Content can make-or break-your blog and your business -- Managing and editing writers' posts and readers' comments -- Blog etiquette, or netiquette : twelve tips for help maximize civil discourse -- Battling comment spam and splog -- Blog backlash: employers fight back with lawsuits and pink slips -- Employee-bloggers beware 1: Blogging can get you fired! -- Employee-bloggers beware 2: Blogging can get you sued! -- How to blog without getting fired: eight tips for bloggers who want to keep their jobs and stay out of court -- Public relations in the blogosphere : telling your story, recruiting customer evangelists, positioning CEO bloggers -- The rules of engagement have changed : blogs make it harder to control your message and your brand -- Spreading the word and selling the brand through customer evangelists and brand bloggers -- Positioning the CEO-blogger as opinion leader -- Managing your reputation in the blogosphere -- You've been blogged: how to prepare for-and respond to-an attack in the blogosphere -- Best practices help keep blog storms at bay -- Putting business blogs to work: IBM and Edelman
650 $a Business communication $x Blogs. $3 250119
650 $a Corporate culture. $3 209905
650 $a Customer relations $x Technological innovations. $3 250124
650 $a Blogs. $3 249711