語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
到查詢結果
[ author_sort:"li, tiger." ]
切換:
標籤
|
MARC模式
|
ISBD
Reviving traditions in research on i...
~
Li, Tiger.
Reviving traditions in research on international market entry
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Reviving traditions in research on international market entryedited by Tiger Li.
其他作者:
Li, Tiger.
出版者:
Amsterdam ;JAI,2003.
面頁冊數:
1 online resource (ix, 169 p.) :ill., map
標題:
International business enterprises.
電子資源:
http://www.emeraldinsight.com/1474-7979/14
ISBN:
9781849502283 (electronic bk.)
Reviving traditions in research on international market entry
Reviving traditions in research on international market entry
[electronic resource] /edited by Tiger Li. - Amsterdam ;JAI,2003. - 1 online resource (ix, 169 p.) :ill., map - Advances in international marketing,v. 141474-7979 ;. - Advances in international marketing ;v. 10..
Includes bibliographical references and index.
Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry /Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / ShaomingZou, CharlesR Taylor, Er (Eric) Fang -- Channel integration decisionsin new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng --Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga.
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on graymarket has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creatinga favorable environment to attract foreign direct investment and promote export. Written by a groupof internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice.
ISBN: 9781849502283 (electronic bk.)Subjects--Topical Terms:
183603
International business enterprises.
LC Class. No.: HF1416 / .R48 2003
Dewey Class. No.: 658.84072
Universal Decimal Class. No.: 339.5
Reviving traditions in research on international market entry
LDR
:03482cmm a2200397Ka 4500
001
311908
003
oLC
005
20100927033606.0
006
d
007
un|||||||||
008
111227s2003 ne ab sb 001 0 eng d
020
$a
9781849502283 (electronic bk.)
020
$a
1849502285 (electronic bk.)
020
$a
9780762310449 (hbk.)
020
$a
0762310448 (hbk.)
035
$a
000221
035
$a
311908
040
$a
ZJC
$b
eng
$c
ZJC
$d
ZJC
041
0
$a
eng
050
1 4
$a
HF1416
$b
.R48 2003
072
7
$a
KJG
$2
bicssc
072
7
$a
KJK
$2
bicssc
072
7
$a
LNCD
$2
bicssc
072
7
$a
BUS043030
$2
bisacsh
072
7
$a
BUS043060
$2
bisacsh
080
$a
339.5
082
0 4
$a
658.84072
$2
22
245
0 0
$a
Reviving traditions in research on international market entry
$h
[electronic resource] /
$c
edited by Tiger Li.
260
$a
Amsterdam ;
$a
Boston :
$b
JAI,
$c
2003.
300
$a
1 online resource (ix, 169 p.) :
$b
ill., map
490
1
$a
Advances in international marketing,
$x
1474-7979 ;
$v
v. 14
504
$a
Includes bibliographical references and index.
505
0
$a
Preface / S.Tamer Cavusgil -- Reviving traditions in research on international market entry /Tiger Li -- International countertrade: a reverse marketing perspective / Saeed Samiee -- MNC control over foreign market ventures: do host governments still play a major role? / ShaomingZou, CharlesR Taylor, Er (Eric) Fang -- Channel integration decisionsin new product global competition: a conceptual framework and empirical examination / Tiger Li, Zhan G Li -- Gray markets: threat or opportunity? the case of Herman Miller vs. ASAL GmbH / Michael R. Mullen, C.M. Sashi, Patricia M. Doney -- Patent issues in China: entry decisions in a dynamic legal and competitive environment / Steven W Kopp, Ka Zeng --Building strategic partnering between multinational corporations and their Chinese counterparts: a preliminary survey with focus on equity joint ventures / Chiang-nan Chao, Robert J. Mockler, Dorothy G. Dologite -- Enablers of long-term marketing relationships in cross-cultural business / Angelica C Cortes, Arturo Vasquez-Parraga.
520
$a
In contrast to the vibrant development in global market entry activities, extant research on the subject is running out of steam. For example, countertrade, a major form of entry mode, has grown to 15 per cent of the world trade but studies on the topic have dwindled to naught. The practice of gray market has expanded to include everything from batteries and cars to computers and mobile phones. However, research on graymarket has become scarce. Research stagnancy does not limit to micro-marketing issues. The role of government in market entry has received little attention in spite of the active roles many governments, such as the Chinese and Indian governments, have played in creatinga favorable environment to attract foreign direct investment and promote export. Written by a groupof internationally renowned scholars, this volume of the "Advances in International Marketing" is devoted to bridge a knowledge gap between the practice of international market entry and the availability of research-based insights and principles for guiding that practice.
588
$a
Description based on print version record.
650
0
$a
International business enterprises.
$3
183603
650
0
$a
Export marketing
$x
Research.
$3
291638
650
0
$a
New products
$x
Research.
$3
533239
650
0
$a
Competition, International.
$3
182810
650
0
$a
Marketing research.
$3
200345
650
7
$a
Business ethics.
$3
183630
650
7
$a
International business.
$2
bicssc
$3
532761
650
7
$a
Company law.
$2
bicssc
$3
533240
650
7
$a
Business & Economics
$x
International
$x
Marketing.
$2
bisacsh
$3
532817
650
7
$a
Business & Economics
$x
Marketing
$x
Research.
$2
bisacsh
$3
532799
700
1
$a
Li, Tiger.
$3
533238
776
0 8
$i
Print version:
$t
Reviving traditions in research on international market entry.
$b
1st ed.
$d
Amsterdam ; Boston : JAI, 2003
$z
0762310448
$w
(DLC)2004271351
$w
(OCoLC)52357987
830
0
$a
Advances in international marketing ;
$v
v. 10.
$3
532816
856
4 0
$u
http://www.emeraldinsight.com/1474-7979/14
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000062247
電子館藏
1圖書
電子書
EB HF1416 .R48 2003
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://www.emeraldinsight.com/1474-7979/14
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入