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The bare bones introduction to integ...

Blakeman, Robyn, (1958-)

The bare bones introduction to integrated marketing communication /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The bare bones introduction to integrated marketing communication /Robyn Blakeman.
作者:	Blakeman, Robyn,
出版者:	Lanham :Rowman & Littlefield Publishers,c2009.
面頁冊數:	vi, 305 p. :ill. ;24 cm.
標題:	Communication in marketing.
電子資源:	http://www.loc.gov/catdir/toc/ecip0814/2008013548.html
ISBN:	9780742555419 (pbk.)

The bare bones introduction to integrated marketing communication /
Blakeman, Robyn,1958-

The bare bones introduction to integrated marketing communication /Robyn Blakeman. - Lanham :Rowman & Littlefield Publishers,c2009. - vi, 305 p. :ill. ;24 cm.

Includes bibliographical references (p. 299-300) and index.

The roots of advertising and the evolution of integrated marketing communication -- Where do we find the answers?: research and targets -- The making of an image: branding and positioning -- Marketing plans and creative briefs: how marketers and creatives work -- Media -- Creative: determining the product's or service's visual/verbal tone of voice -- Digital prepress: putting the pieces in place -- Public relations -- Print advertising: newspapers -- Print advertising: magazines -- Out-of-home advertising -- Broadcast advertising: radio -- Broadcast advertising: television -- Direct marketing -- Sales promotion -- The Internet -- Alternative media: guerrilla and viral marketing.

ISBN: 9780742555419 (pbk.)

LCCN: 2008013548Subjects--Topical Terms:

201651
Communication in marketing.

LC Class. No.: HF5415.123 / B636 2009

Dewey Class. No.: 658.8/02

The bare bones introduction to integrated marketing communication /
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300 $a vi, 305 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 299-300) and index.
505 0 $a The roots of advertising and the evolution of integrated marketing communication -- Where do we find the answers?: research and targets -- The making of an image: branding and positioning -- Marketing plans and creative briefs: how marketers and creatives work -- Media -- Creative: determining the product's or service's visual/verbal tone of voice -- Digital prepress: putting the pieces in place -- Public relations -- Print advertising: newspapers -- Print advertising: magazines -- Out-of-home advertising -- Broadcast advertising: radio -- Broadcast advertising: television -- Direct marketing -- Sales promotion -- The Internet -- Alternative media: guerrilla and viral marketing.
650 0 $a Communication in marketing. $3 201651
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0814/2008013548.html