Record Type: |
Electronic resources
: Monograph/item
|
Title/Author: |
Sharing behavior of brand crisis information on social mediaby Changzheng Yang. |
Reminder of title: |
a case study of Chinese Weibo / |
Author: |
Yang, Changzheng. |
Published: |
Singapore :Springer Singapore :2022. |
Description: |
xi, 283 p. :ill. (some col.), digital ;24 cm. |
Contained By: |
Springer Nature eBook |
Subject: |
Branding (Marketing)China. |
Online resource: |
https://doi.org/10.1007/978-981-16-6667-4 |
ISBN: |
9789811666674$q(electronic bk.) |