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[ subject:"Corporate sponsorship." ]
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Event sponsorship /
~
Rukavina, Vladimir.
Event sponsorship /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Event sponsorship /Bruce E. Skinner, Vladimir Rukavina.
作者:
Skinner, Bruce E.
其他作者:
Rukavina, Vladimir.
出版者:
Hoboken, N.J. :John Wiley & Sons,c2003.
面頁冊數:
xxii, 298 p. :ill. ;24 cm.
附註:
Published simultaneously in Canada.
叢書名:
The Wiley event management series.
標題:
Special events.
電子資源:
Table of contents
ISBN:
0471126012 (cloth : alk. paper)
Event sponsorship /
Skinner, Bruce E.
Event sponsorship /
Bruce E. Skinner, Vladimir Rukavina. - Hoboken, N.J. :John Wiley & Sons,c2003. - xxii, 298 p. :ill. ;24 cm. - The Wiley event management series..
Published simultaneously in Canada.
Includes bibliographical references (p. 249-254) and index.
Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.
ISBN: 0471126012 (cloth : alk. paper)
LCCN: 2002010348Subjects--Topical Terms:
232056
Special events.
LC Class. No.: HD59.35 / .S55 2003
Dewey Class. No.: 659.285 / Sk34
Event sponsorship /
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xxii, 298 p. :
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24 cm.
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The Wiley event management series.
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Published simultaneously in Canada.
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Includes bibliographical references (p. 249-254) and index.
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Outstanding events sell sponsorship -- The sponsorship marketing plan -- Research : the sponsor's perspective -- The effective sponsorship proposal -- Benefits : the formula for sponsorship success and growth -- Creating the proper image in the eyes of your sponsors -- The creative approach to sponsorship -- The keys to successful sponsorship sales -- The legal issues in event sponsorship -- The staff--sponsor-client relationship -- The law of return : how to keep sponsors coming back -- The sponsorship evaluation process -- The globalization of event sponsorship -- The importance of networking -- The future of global event sponsorship.
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Table of contents
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