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Heritage entrepreneurshipcultural and creative pursuits in business management /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Heritage entrepreneurshipedited by Vanessa Ratten.
其他題名:	cultural and creative pursuits in business management /
其他作者:	Ratten, Vanessa.
出版者:	Singapore :Springer Nature Singapore :2023.
面頁冊數:	xiv, 169 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Cultural industries.
電子資源:	https://doi.org/10.1007/978-981-19-5149-7
ISBN:	9789811951497$q(electronic bk.)

Heritage entrepreneurshipcultural and creative pursuits in business management /
Heritage entrepreneurshipcultural and creative pursuits in business management /[electronic resource] :edited by Vanessa Ratten. - Singapore :Springer Nature Singapore :2023. - xiv, 169 p. :ill. (some col.), digital ;24 cm. - Palgrave studies in global entrepreneurship. - Palgrave studies in global entrepreneurship..

This book explores cultural and creative processes as they occur in a heritage setting, and how they can be applied to business projects. More specifically, the chapters take a detailed look at the importance of culture in entrepreneurial pursuits regarding heritage matters. This involves focusing on how culture is embedded within heritage entrepreneurship and the distinctive comparative advantages of taking a cultural approach to business. The role of entrepreneurial environments in terms of accepting creativity is highlighted, thereby making a new contribution to the study of heritage entrepreneurship. The book also elaborates on how heritage entrepreneurs are embedded in an entrepreneurial ecosystem that consists of a number of different stakeholders. In doing so, the book provides an interdisciplinary perspective about the ways culture, creativity and heritage combine in order to produce novel entrepreneurial contributions. It speaks to researchers, practitioners and policy makers interested in heritage entrepreneurship, enabling them to gain ideas for their work, and to move the field forward with a better understanding of heritage entrepreneurship. Vanessa Ratten is an Associate Professor of Entrepreneurship in the La Trobe Business School at La Trobe University (Australia) She is the Program Director of the Masters of Management course and teaches Corporate Venturing, Managing Innovation and Analyse & Ideate. She has published seven sole authored books including Sports Technology and Innovation: Assessing Cultural and Social Factors (Palgrave) and two textbooks including Analyse, Ideate and Grow: The Role of Creativity and Entrepreneurship (Springer) She has also edited more than thirty books including Oceania Entrepreneurship (Palgrave)

ISBN: 9789811951497$q(electronic bk.)

Standard No.: 10.1007/978-981-19-5149-7doiSubjects--Topical Terms:

333287
Cultural industries.

LC Class. No.: HD9999.C9472 / H47 2023

Dewey Class. No.: 338.470705

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