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Basic guide to cultural tourism marketingpractice cultural management /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Basic guide to cultural tourism marketingby Andrea Hausmann, Sarah Schuhbauer.
其他題名:	practice cultural management /
作者:	Hausmann, Andrea.
其他作者:	Schuhbauer, Sarah.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2023.
面頁冊數:	v, 48 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Heritage tourismMarketing.
電子資源:	https://doi.org/10.1007/978-3-658-39974-0
ISBN:	9783658399740$q(electronic bk.)

Basic guide to cultural tourism marketingpractice cultural management /
Hausmann, Andrea.

Basic guide to cultural tourism marketingpractice cultural management /[electronic resource] :by Andrea Hausmann, Sarah Schuhbauer. - Wiesbaden :Springer Fachmedien Wiesbaden :2023. - v, 48 p. :ill., digital ;24 cm. - essentials,2197-6716. - essentials..

Concept, characteristics and planning process of cultural tourism marketing -- Marketing strategies: segmentation, branding, digitalization and collaborations -- Marketing mix in cultural tourism marketing -- Role of staff in service quality.

ISBN: 9783658399740$q(electronic bk.)

Standard No.: 10.1007/978-3-658-39974-0doiSubjects--Topical Terms:

695544
Heritage tourism
--Marketing.

LC Class. No.: G156.5.H47

Dewey Class. No.: 338.4791

Basic guide to cultural tourism marketingpractice cultural management /
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