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Optimal database marketing :strategy...
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Drake, Perry D.
Optimal database marketing :strategy, development, and data mining /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Optimal database marketing :Ronald G. Drozdenko, Perry D. Drake.
Reminder of title:
strategy, development, and data mining /
Author:
Drozdenko, Ronald G.
other author:
Drake, Perry D.
Published:
Thousand Oaks, Calif. :Sage Pub.,c2002.
Description:
xxii, 398 p :ill. ;26 cm.
Subject:
Database marketing.
ISBN:
0761923578 :
Optimal database marketing :strategy, development, and data mining /
Drozdenko, Ronald G.
Optimal database marketing :
strategy, development, and data mining /Ronald G. Drozdenko, Perry D. Drake. - Thousand Oaks, Calif. :Sage Pub.,c2002. - xxii, 398 p :ill. ;26 cm.
Includes bibliographical references (p. 383-385) and indexes.
ISBN: 0761923578 :NT1662
LCCN: 2001005596Subjects--Topical Terms:
206834
Database marketing.
LC Class. No.: HF5415.126 / .D76 2002
Dewey Class. No.: 658.8/4
Optimal database marketing :strategy, development, and data mining /
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0761923578 :
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Drozdenko, Ronald G.
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Optimal database marketing :
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strategy, development, and data mining /
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Ronald G. Drozdenko, Perry D. Drake.
260
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Thousand Oaks, Calif. :
$c
c2002.
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Sage Pub.,
300
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xxii, 398 p :
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ill. ;
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26 cm.
504
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Includes bibliographical references (p. 383-385) and indexes.
650
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Database marketing.
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206834
650
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Electronic commerce.
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189326
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Drake, Perry D.
$3
226504
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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320000340176
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.126 D793 2002
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1 records • Pages 1 •
1
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