紀錄類型: |
書目-電子資源
: Monograph/item
|
正題名/作者: |
Yes logoby Jiazhuo George Wang, Shuo Qin, Allison Wang. |
其他題名: |
uncovering the recipes of branding success in the world's largest consumer market / |
作者: |
Wang, Jiazhuo George. |
其他作者: |
Qin, Shuo. |
出版者: |
Singapore :Springer Nature Singapore :2023. |
面頁冊數: |
xv, 207 p. :ill., digital ;24 cm. |
Contained By: |
Springer Nature eBook |
標題: |
Branding (Marketing)China. |
電子資源: |
https://doi.org/10.1007/978-981-99-6608-0 |
ISBN: |
9789819966080$q(electronic bk.) |