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Global marketing strategies /

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Hennessey, Hubert D.

Global marketing strategies /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Global marketing strategies /Jean-Pierre Jeannet, H. David Hennessey.
Author:	Jeannet, Jean-Pierre.
other author:	Hennessey, Hubert D.
Published:	Boston :Houghton Mifflin,c1998.
Description:	xxi, 918 p. :ill. ;24 cm.
Subject:	Export marketingManagement.
Online resource:	http://lcweb.loc.gov/catdir/toc/97-72494.html
ISBN:	039587162X :

Global marketing strategies /
Jeannet, Jean-Pierre.

Global marketing strategies /Jean-Pierre Jeannet, H. David Hennessey. - 4th ed. - Boston :Houghton Mifflin,c1998. - xxi, 918 p. :ill. ;24 cm.

Includes bibliographical references and indexes.

ISBN: 039587162X :NT$998

LCCN: 97072494Subjects--Topical Terms:

212315
Export marketing
--Management.

LC Class. No.: HF1416 / 1998

Dewey Class. No.: 658.8/48

Global marketing strategies /
LDR:00648pam 2200181 a 450 001 164286
008 090528s1998 maua b 001 0 eng
010 $a 97072494
020 $a 039587162X : $c NT$998
035 $a 00153340
040 $a DLC $c DLC $d DLC
050 $a HF1416 $b 1998
082 0 0 $2 21 $a 658.8/48
100 $a Jeannet, Jean-Pierre. $3 230820
245 1 0 $a Global marketing strategies / $c Jean-Pierre Jeannet, H. David Hennessey.
250 $a 4th ed.
260 $a Boston : $c c1998. $b Houghton Mifflin,
300 $a xxi, 918 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and indexes.
650 $a Export marketing $x Management. $3 212315
650 $a Export marketing $x Management $x Case studies. $3 212316
700 $a Hennessey, Hubert D. $3 230819
856 7 $2 http $3 Table of contents $u http://lcweb.loc.gov/catdir/toc/97-72494.html $z http://lcweb.loc.gov/catdir/toc/97-72494.html

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2 records • Pages 1 •
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320000314627

西方語文圖書區(四樓)

1圖書

一般圖書

HF1416 J43 1998

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320000585366

西方語文圖書區(四樓)

1圖書

一般圖書

HF1416 J43 1998 c.2

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

Multimedia

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http://lcweb.loc.gov/catdir/toc/97-72494.html

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