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Global marketing :foreign entry, loc...

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Johansson, Johny K.

Global marketing :foreign entry, local marketing & global management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global marketing :Johny K. Johansson.
其他題名:	foreign entry, local marketing & global management /
作者:	Johansson, Johny K.
出版者:	Boston :McGraw-Hill Irwin,c2006.
面頁冊數:	xvi, 647 p. :ill. ;29 cm.
叢書名:	McGraw-Hill/Irwin series in marketing
標題:	Export marketingManagement.
ISBN:	9780072961805

Global marketing :foreign entry, local marketing & global management /
Johansson, Johny K.

Global marketing :foreign entry, local marketing & global management /Johny K. Johansson. - 4th ed. - Boston :McGraw-Hill Irwin,c2006. - xvi, 647 p. :ill. ;29 cm. - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references and indexes.

ISBN: 9780072961805

LCCN: 2005041505Subjects--Topical Terms:

212315
Export marketing
--Management.

LC Class. No.: HF1416 / .J65 2006

Dewey Class. No.: 658.8/4

Global marketing :foreign entry, local marketing & global management /
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010 $a 2005041505
020 $a 9780072961805
020 $a 0072961805 (alk. paper) : $c NT$4325
035 $a 00268943
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 4 $a HF1416 $b .J65 2006
082 0 0 $2 22 $a 658.8/4
100 $a Johansson, Johny K. $3 250019
245 1 0 $a Global marketing : $b foreign entry, local marketing & global management / $c Johny K. Johansson.
250 $a 4th ed.
260 $a Boston : $c c2006. $b McGraw-Hill Irwin,
300 $a xvi, 647 p. : $b ill. ; $c 29 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references and indexes.
650 $a Export marketing $x Management. $3 212315
650 $a Export marketing. $3 216633

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