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[ author_sort:"rein, irving j." ]
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High visibility :transforming your personal and professional brand
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
High visibility :by Irving Rein ... [et al.].
其他題名:
transforming your personal and professional brand
其他作者:
Rein, Irving J.
出版者:
New York :McGraw-Hill,c2006.
面頁冊數:
xii, 366 p. :ill. Stoller. 2nd ed. 1997.
標題:
Publicity.
電子資源:
Click for full text (McGrawHill)
ISBN:
0071456805
High visibility :transforming your personal and professional brand
High visibility :
transforming your personal and professional brand[electronic resource] /by Irving Rein ... [et al.]. - 3rd ed. - New York :McGraw-Hill,c2006. - xii, 366 p. :ill. Stoller. 2nd ed. 1997.
Includes bibliographical references and index.
Foundations of high visiblity marketing -- The branding proposition -- Commanding a high visibility premium -- How the high visibility industry works -- Distinguishing high visibility sectors and hierarchies -- Who are the high visibility consumers -- Strategies for achieving and sustaining -- Strategies for marketing high visibility -- Misconceptions of brand building -- The four steps of brand transformation -- Delivering the brand -- Publicizing the brand -- Sustaining the brand -- Managing brand identity in an ever-changing marketplace.
ISBN: 0071456805
LCCN: 2005023675Subjects--Topical Terms:
230847
Publicity.
Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HM1226 / .H366 2006
Dewey Class. No.: 659
High visibility :transforming your personal and professional brand
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Click for full text (McGrawHill)
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