語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
到查詢結果
[ subject:"Fashion merchandising." ]
切換:
標籤
|
MARC模式
|
ISBD
Digital marketing strategies for fas...
~
Azemi, Yllka, (1988-)
Digital marketing strategies for fashion and luxury brands
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Digital marketing strategies for fashion and luxury brandsWilson Ozuem and Yllka Azemi, editors.
其他作者:
Ozuem, Wilson,
出版者:
Hershey, Pennsylvania :IGI Global,[2018]
面頁冊數:
1 online resource (xxiii, 460 p.)
標題:
Fashion merchandising.
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1
ISBN:
9781522526988 (ebook)
Digital marketing strategies for fashion and luxury brands
Digital marketing strategies for fashion and luxury brands
[electronic resource] /Wilson Ozuem and Yllka Azemi, editors. - Hershey, Pennsylvania :IGI Global,[2018] - 1 online resource (xxiii, 460 p.)
Includes bibliographical references and index.
Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries.
Restricted to subscribers or individual electronic text purchasers.
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
ISBN: 9781522526988 (ebook)Subjects--Topical Terms:
364818
Fashion merchandising.
LC Class. No.: HD9940.A2 / D54 2018e
Dewey Class. No.: 746.9/20688
Digital marketing strategies for fashion and luxury brands
LDR
:03145nmm a2200277 a 4500
001
532719
003
IGIG
005
20181028100024.0
006
m o d
007
cr cn
008
181116s2018 pau fob 001 0 eng d
010
$z
2017008336
020
$a
9781522526988 (ebook)
020
$a
9781522526971 (hardcover)
035
$a
(OCoLC)1008585938
035
$a
1071025250
040
$a
CaBNVSL
$b
eng
$c
CaBNVSL
$d
CaBNVSL
050
4
$a
HD9940.A2
$b
D54 2018e
082
0 4
$a
746.9/20688
$2
23
245
0 0
$a
Digital marketing strategies for fashion and luxury brands
$h
[electronic resource] /
$c
Wilson Ozuem and Yllka Azemi, editors.
260
$a
Hershey, Pennsylvania :
$b
IGI Global,
$c
[2018]
300
$a
1 online resource (xxiii, 460 p.)
504
$a
Includes bibliographical references and index.
505
0
$a
Chapter 1. Designing indulgent interaction: luxury fashion, M-commerce, and {umlaut}Ubermensch -- Chapter 2. Gender fluidity in the age of technologically mediated environments: implications for fashion industry -- Chapter 3. Fast-fashion meets social networking users: implications for international marketing strategy -- Chapter 4. Organisational and marketing challenges in designing and implementing an omnichannel strategy for luxury fashion brands -- Chapter 5. Online service failure and recovery strategies in luxury brands: a view from justice theory -- Chapter 6. Digital marketing strategies for luxury cosmetics brands: Latin America's case -- Colombia -- Chapter 7. Omni-channel retailing and perceived service quality -- Chapter 8. "Exclusivity dared": impact of digital marketing on luxury fashion brands -- Chapter 9. Mirror, mirror @ the e-mall: on-line buying intent for luxury clothes and fashion innovativeness of gay males -- Chapter 10. The lux made in case study: building value on luxury digital districts -- Chapter 11. User-generated content and consumer purchase intentions in the cosmetic industry: social impact perspective -- Chapter 12. How to drive brand communication in virtual settings: an analytical approach based on digital data (consumer brand alignment and social engagement) -- Chapter 13. Developing compelling online recovery strategies: implications for the fashion clothing industry -- Chapter 14. Luxury product decision-making strategy: leveraging social media to create the emotional component of the strategy -- Chapter 15. Drivers, constraints, and consequences of consumer-brand engagement in the luxury fashion sector -- Chapter 16. Social identity matters: social media and brand perceptions in the fashion apparel and accessories industries.
506
$a
Restricted to subscribers or individual electronic text purchasers.
520
3
$a
"This book focuses on qualitative discussions on issues related to digital marketing in the Luxury fashion brands. It addresses the relationship between computer-mediated marketing environments and luxury fashion brands. The advert of internet technologies along with its prototypical subsets are turning consumers to digital universe"--
$c
Provided by publisher.
650
0
$a
Fashion merchandising.
$3
364818
650
0
$a
Luxury goods
$x
Internet marketing.
$3
807892
650
0
$a
Internet marketing.
$3
208232
700
1
$a
Ozuem, Wilson,
$d
1974-
$e
editor.
$3
717732
700
1
$a
Azemi, Yllka,
$d
1988-
$e
editor.
$3
807891
856
4 0
$u
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000153536
電子館藏
1圖書
電子書
EB HD9940.A2 D54 2018
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-2697-1
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入