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The artification of luxury fashion b...

Massi, Marta.

The artification of luxury fashion brandssynergies, contaminations, and Hybridizations /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The artification of luxury fashion brandsedited by Marta Massi, Alex Turrini.
Reminder of title:	synergies, contaminations, and Hybridizations /
other author:	Massi, Marta.
Published:	Cham :Springer International Publishing :2020.
Description:	xvii, 166 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Fashion.
Online resource:	https://link.springer.com/openurl.asp?genre=book&isbn=978-3-030-26121-4
ISBN:	9783030261214$q(electronic bk.)

The artification of luxury fashion brandssynergies, contaminations, and Hybridizations /
The artification of luxury fashion brandssynergies, contaminations, and Hybridizations /[electronic resource] :edited by Marta Massi, Alex Turrini. - Cham :Springer International Publishing :2020. - xvii, 166 p. :ill., digital ;24 cm. - Palgrave studies in practice: global fashion brand management,2523-3505. - Palgrave studies in practice: global fashion brand management..

1. When Fashion Met Arts: The Artification of Fashion Brands -- 2. Brunello Cucinelli, a humanistic approach to fashion -- 3. Trussardi and the art of promoting art -- 4. Gucci: Branding art or art branding? -- 5. Christian Dior: The Art of Haute Couture -- 6. Balenciaga, the Master of Haute Couture -- 7. Conclusion.

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.

ISBN: 9783030261214$q(electronic bk.)

Standard No.: 10.1007/978-3-030-26121-4doiSubjects--Topical Terms:

204042
Fashion.

LC Class. No.: TT507 / .A785 2020

Dewey Class. No.: 746.92

The artification of luxury fashion brandssynergies, contaminations, and Hybridizations /
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245 0 4 $a The artification of luxury fashion brands $h [electronic resource] : $b synergies, contaminations, and Hybridizations / $c edited by Marta Massi, Alex Turrini.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2020.
300 $a xvii, 166 p. : $b ill., digital ; $c 24 cm.
490 1 $a Palgrave studies in practice: global fashion brand management, $x 2523-3505
505 0 $a 1. When Fashion Met Arts: The Artification of Fashion Brands -- 2. Brunello Cucinelli, a humanistic approach to fashion -- 3. Trussardi and the art of promoting art -- 4. Gucci: Branding art or art branding? -- 5. Christian Dior: The Art of Haute Couture -- 6. Balenciaga, the Master of Haute Couture -- 7. Conclusion.
520 $a Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. It provides a categorization of the strategies that fashion firms employ when they join the art world and illustrates how art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding of the potential of artification for managing brands and products.
650 0 $a Fashion. $3 204042
650 0 $a Luxuries. $3 673628
650 1 4 $a Marketing. $3 182957
650 2 4 $a Industries. $3 180066
650 2 4 $a Fine Arts. $3 212421
700 1 $a Massi, Marta. $3 870174
700 1 $a Turrini, Alex. $3 870175
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950 $a Business and Management (Springer-41169)