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Green marketing as a positive driver...
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Naidoo, Vannie, (1972-)
Green marketing as a positive driver toward business sustainability
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Green marketing as a positive driver toward business sustainabilityVannie Naidoo and Rahul Verma, editors.
其他作者:
Naidoo, Vannie,
出版者:
Hershey, Pennsylvania :IGI Global,2019
面頁冊數:
1 online resource (xxii, 356 p.)
標題:
Green marketingCase studies.
電子資源:
http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9558-8
ISBN:
9781522595601 (ebk.)
Green marketing as a positive driver toward business sustainability
Green marketing as a positive driver toward business sustainability
[electronic resource] /Vannie Naidoo and Rahul Verma, editors. - Hershey, Pennsylvania :IGI Global,2019 - 1 online resource (xxii, 356 p.)
Includes bibliographical references and index.
Chapter 1. Antecedents of green consumerism -- Chapter 2. The green consumer behavior -- Chapter 3. Green but how green?: green product evaluation programs in terms of marketing -- Chapter 4. Green consumer behavior and its implications on brand marketing strategy -- Chapter 5. Effect of consumer green behavior perspective on green unwavering across various retail configurations -- Chapter 6. Consumer behavior: motivational factors for the decision to purchase organic products in Mexico -- Chapter 7. Role of internal and external values on green purchase -- Chapter 8. Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations: the intellectual capital factor -- Chapter 9. Greenwashing as influencing factor to brand switching behavior among generation Y in the social media age -- Chapter 10. Eco-labels -- Chapter 11. Sustainable value chains: a critical analysis of sustainable supply chain failures in Developing and Developed economies.
Restricted to subscribers or individual electronic text purchasers.
"This book examines the various facets of green marketing and the opportunities and challenges it presents to marketers and society"--
ISBN: 9781522595601 (ebk.)Subjects--Topical Terms:
875011
Green marketing
--Case studies.
LC Class. No.: HF5413 / .G7256 2019e
Dewey Class. No.: 658.8/02
Green marketing as a positive driver toward business sustainability
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Chapter 1. Antecedents of green consumerism -- Chapter 2. The green consumer behavior -- Chapter 3. Green but how green?: green product evaluation programs in terms of marketing -- Chapter 4. Green consumer behavior and its implications on brand marketing strategy -- Chapter 5. Effect of consumer green behavior perspective on green unwavering across various retail configurations -- Chapter 6. Consumer behavior: motivational factors for the decision to purchase organic products in Mexico -- Chapter 7. Role of internal and external values on green purchase -- Chapter 8. Analyzing the impact of green marketing strategies on the financial and non-financial performance of organizations: the intellectual capital factor -- Chapter 9. Greenwashing as influencing factor to brand switching behavior among generation Y in the social media age -- Chapter 10. Eco-labels -- Chapter 11. Sustainable value chains: a critical analysis of sustainable supply chain failures in Developing and Developed economies.
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http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9558-8
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