國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁 到查詢結果 [ subject:"Green marketing." ]

切換: 標籤 | MARC模式 | ISBD

Greener productsthe making and marke...

Iannuzzi, Al.

Greener productsthe making and marketing of sustainable brands /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Greener productsAl Iannuzzi.
其他題名:	the making and marketing of sustainable brands /
作者:	Iannuzzi, Al.
出版者:	Boca Raton :CRC Press,c2012.
面頁冊數:	1 online resource (xvii, 191 p.) :ill.
附註:	"A CRC title."
標題:	Green marketing.
電子資源:	http://www.crcnetbase.com/doi/book/10.1201/b11276
ISBN:	9781439854990 (electronic bk.)

Greener productsthe making and marketing of sustainable brands /
Iannuzzi, Al.

Greener productsthe making and marketing of sustainable brands /[electronic resource] :Al Iannuzzi. - Boca Raton :CRC Press,c2012. - 1 online resource (xvii, 191 p.) :ill.

"A CRC title."

Includes bibliographical references and index.

Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.

As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu.

ISBN: 9781439854990 (electronic bk.)Subjects--Topical Terms:

207699
Green marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5413 / .I16 2012eb

Dewey Class. No.: 658.8/02

Greener productsthe making and marketing of sustainable brands /
LDR:01758cmm a2200313Ia 4500 001 442685
003 OCoLC
005 20150105023426.0
006 m o d
007 cr cn|||||||||
008 150128s2012 flua ob 001 0 eng d
020 $a 9781439854990 (electronic bk.)
020 $a 1439854998 (electronic bk.)
020 $z 9781439854310 (hbk.)
020 $z 1439854319 (hbk.)
035 $a (OCoLC)769190226 $z (OCoLC)768474060
035 $a ocn769190226
040 $a E7B $b eng $c E7B $d WAU $d YDXCP $d N $d IAI $d EBLCP $d MHW $d UIU $d OCLCQ $d OCLCF $d OCLCQ
049 $a FISA
050 4 $a HF5413 $b .I16 2012eb
082 0 4 $a 658.8/02 $2 23
100 1 $a Iannuzzi, Al. $3 697200
245 1 0 $a Greener products $h [electronic resource] : $b the making and marketing of sustainable brands / $c Al Iannuzzi.
260 $a Boca Raton : $b CRC Press, $c c2012.
300 $a 1 online resource (xvii, 191 p.) : $b ill.
500 $a "A CRC title."
504 $a Includes bibliographical references and index.
505 0 $a Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing.
520 $a As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu.
588 0 $a Print version record.
650 0 $a Green marketing. $3 207699
650 0 $a Green products. $3 214395
655 4 $a Electronic books. $2 local. $3 214472
856 4 0 $u http://www.crcnetbase.com/doi/book/10.1201/b11276