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The emerging high-tech consumera mar...

Reddy, Allan C.

The emerging high-tech consumera market profile and marketing strategy implications /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The emerging high-tech consumeredited by Allan C. Reddy.
Reminder of title:	a market profile and marketing strategy implications /
other author:	Reddy, Allan C.
Published:	Westport, Conn. :Quorum Books,1997.
Description:	xii, 160 p. :ill. ;24 cm.
Subject:	High technologyMarketing.
Online resource:	http://www.ebooks.greenwood.com/reader.jsp?x=20005D78&p=cover
ISBN:	0313008191 (electronic bk.)

The emerging high-tech consumera market profile and marketing strategy implications /
The emerging high-tech consumera market profile and marketing strategy implications /[electronic resource] :edited by Allan C. Reddy. - Westport, Conn. :Quorum Books,1997. - xii, 160 p. :ill. ;24 cm.

Includes bibliographical references (p. [145]-152) and indexes.

High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.

Electronic reproduction.
Westport, Conn. :
Greenwood Press,
2004.

Access is limited to subscribers of ebooks.greenwood.com.

ISBN: 0313008191 (electronic bk.)

Greenwood eBookshttp://www.ebooks.greenwood.com/about.aspSubjects--Topical Terms:

211911
High technology
--Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.32 / .E527 1997eb

Dewey Class. No.: 658.8/34/08621

The emerging high-tech consumera market profile and marketing strategy implications /
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245 0 4 $a The emerging high-tech consumer $b a market profile and marketing strategy implications / $c edited by Allan C. Reddy. $h [electronic resource] :
260 $a Westport, Conn. : $c 1997. $b Quorum Books,
300 $a xii, 160 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. [145]-152) and indexes.
505 0 $a High-tech consumers and business-to-business markets / Bruce D. Buskirk and Allan C. Reddy -- The internet as a medium in delivering education / Ron Barnette and Allan C. Reddy -- The Telecommunications Act and the high-tech consumer / James A. Muncy -- The high-tech innovator : a model and scale for measurement / Jacqueline K. Eastman -- Quality and the high-tech consumer / Claude R. Superville and Allan C. Reddy -- Global consumers / Niren M. Vyas and Allan C. Reddy -- Distribution considerations in marketing to high-tech consumers / Carol C. Bienstock -- Conclusion : marketing strategy implications / Allan C. Reddy -- Appendix A : researching industry information electronically / Ruth Pagell -- Appendix B : internet marketing ; Appendic C : just-in-time retailing / Allan C. Reddy.
533 $a Electronic reproduction. $b Westport, Conn. : $c Greenwood Press, $d 2004. $n Access is limited to subscribers of ebooks.greenwood.com. $n Available via the World Wide Web.
650 $a High technology $x Marketing. $3 211911
650 $a Internet. $3 189328
650 $a Affluent consumers. $3 299337
655 $a Electronic books. $2 local. $3 214472
700 $a Reddy, Allan C. $3 299336
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