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The advertised mind :groundbreaking ...

Du Plessis, Erik.

The advertised mind :groundbreaking insights into how our brains respond to advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The advertised mind :Erik du Plessis.
其他題名:	groundbreaking insights into how our brains respond to advertising /
作者:	Du Plessis, Erik.
出版者:	London ;Kogan Page,2005.
面頁冊數:	xxiv, 232 p. :ill. ;25 cm.
附註:	"Millward Brown."
附註:	An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).
標題:	AdvertisingPsychological aspects.
電子資源:	http://www.loc.gov/catdir/toc/ecip056/2005001178.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
ISBN:	0749443669 (alk. paper)

The advertised mind :groundbreaking insights into how our brains respond to advertising /
Du Plessis, Erik.

The advertised mind :groundbreaking insights into how our brains respond to advertising /Erik du Plessis. - London ;Kogan Page,2005. - xxiv, 232 p. :ill. ;25 cm.

"Millward Brown."

Includes bibliographical references (p. [221]-226) and index.

ISBN: 0749443669 (alk. paper)

LCCN: 2005001178Subjects--Topical Terms:

239274
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .D8 2005

Dewey Class. No.: 659.1/01/9

The advertised mind :groundbreaking insights into how our brains respond to advertising /
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