國立高雄大學圖資館 |

語系: 繁體中文

說明(常見問題)

圖資館首頁

登入

回首頁 到查詢結果 [ subject:"Industrial marketing." ]

切換: 標籤 | MARC模式 | ISBD

Customer-supplier relationships in B...

La Rocca, Antonella.

Customer-supplier relationships in B2Ban interaction perspective on actors in business networks /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Customer-supplier relationships in B2Bby Antonella La Rocca.
其他題名:	an interaction perspective on actors in business networks /
作者:	La Rocca, Antonella.
出版者:	Cham :Springer International Publishing :2020.
面頁冊數:	xviii, 200 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Business networks.
電子資源:	https://doi.org/10.1007/978-3-030-40993-7
ISBN:	9783030409937$q(electronic bk.)

Customer-supplier relationships in B2Ban interaction perspective on actors in business networks /
La Rocca, Antonella.

Customer-supplier relationships in B2Ban interaction perspective on actors in business networks /[electronic resource] :by Antonella La Rocca. - Cham :Springer International Publishing :2020. - xviii, 200 p. :ill., digital ;24 cm.

1. Exploring the Role of Actors in the Formation of Market Relationships -- 2. Perspectives on Market - B2B Market as Network -- 3. Analysing Supplier Customer Relationships in Business Markets -- 4. Actors in Interaction -- 5. An Empirical Study of Interaction in Business Relationships -- 6. Interaction and Identities in Business Relationships.

This book explores customer-supplier relationships in B2B markets, focusing on interaction between parties. Drawing on three fields of research - studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology - the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Based on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between customer and supplier organizations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors' mutually perceived identities - continuously emergent and relationship-specific - are the main factor in the development of business relationships and discusses the implications for management practice and research. Antonella La Rocca is Associate Professor at Rennes School of Business, France, where she teaches B2B marketing. She is an Associate Editor of the Journal of Business and Industrial Marketing and on the board of the Association for Key Account Management. Her main research interests are innovation, entrepreneurship, and sales in business markets. She has co-edited volumes on innovation in healthcare and new business venturing, and is the author of several publications in Industrial Marketing Management, Management Decision and the IMP Journal.

ISBN: 9783030409937$q(electronic bk.)

Standard No.: 10.1007/978-3-030-40993-7doiSubjects--Topical Terms:

201744
Business networks.

LC Class. No.: HD69.S8 / L376 2020

Dewey Class. No.: 658.044

Customer-supplier relationships in B2Ban interaction perspective on actors in business networks /
LDR:02970nmm a2200337 a 4500 001 572368
003 DE-He213
005 20200728141926.0
006 m d
007 cr nn 008maaau
008 200925s2020 sz s 0 eng d
020 $a 9783030409937$q(electronic bk.)
020 $a 9783030409920$q(paper)
024 7 $a 10.1007/978-3-030-40993-7 $2 doi
035 $a 978-3-030-40993-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HD69.S8 $b L376 2020
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
072 7 $a KJSM $2 thema
082 0 4 $a 658.044 $2 23
090 $a HD69.S8 $b L326 2020
100 1 $a La Rocca, Antonella. $3 809034
245 1 0 $a Customer-supplier relationships in B2B $h [electronic resource] : $b an interaction perspective on actors in business networks / $c by Antonella La Rocca.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2020.
300 $a xviii, 200 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Exploring the Role of Actors in the Formation of Market Relationships -- 2. Perspectives on Market - B2B Market as Network -- 3. Analysing Supplier Customer Relationships in Business Markets -- 4. Actors in Interaction -- 5. An Empirical Study of Interaction in Business Relationships -- 6. Interaction and Identities in Business Relationships.
520 $a This book explores customer-supplier relationships in B2B markets, focusing on interaction between parties. Drawing on three fields of research - studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology - the author explores the concepts and roles of actors in business relationships and how the behaviour of actors within an interaction affects the development of those relationships. Based on a review of prior research and an original empirical study, the author argues that the presence of continuous close relationships between customer and supplier organizations bestows features of a business network on B2B markets, with distinct interdependencies and ubiquitous interactions. Exploring buyer-seller interactions, the author contends that actors' mutually perceived identities - continuously emergent and relationship-specific - are the main factor in the development of business relationships and discusses the implications for management practice and research. Antonella La Rocca is Associate Professor at Rennes School of Business, France, where she teaches B2B marketing. She is an Associate Editor of the Journal of Business and Industrial Marketing and on the board of the Association for Key Account Management. Her main research interests are innovation, entrepreneurship, and sales in business markets. She has co-edited volumes on innovation in healthcare and new business venturing, and is the author of several publications in Industrial Marketing Management, Management Decision and the IMP Journal.
650 0 $a Business networks. $3 201744
650 0 $a Industrial marketing. $3 202058
650 1 4 $a Marketing. $3 182957
650 2 4 $a Sales/Distribution. $3 737137
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-40993-7
950 $a Business and Management (Springer-41169)