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Managing startup enterprises in emer...

Rajagopal, Ananya.

Managing startup enterprises in emerging marketsleadership dynamics and marketing strategies /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Managing startup enterprises in emerging marketsby Ananya Rajagopal.
Reminder of title:	leadership dynamics and marketing strategies /
Author:	Rajagopal, Ananya.
Published:	Cham :Springer International Publishing :2020.
Description:	xxv, 182 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	New business enterprisesManagement.
Online resource:	https://doi.org/10.1007/978-3-030-28155-7
ISBN:	9783030281557$q(electronic bk.)

Managing startup enterprises in emerging marketsleadership dynamics and marketing strategies /
Rajagopal, Ananya.

Managing startup enterprises in emerging marketsleadership dynamics and marketing strategies /[electronic resource] :by Ananya Rajagopal. - Cham :Springer International Publishing :2020. - xxv, 182 p. :ill., digital ;24 cm.

1. Understanding Start-Up Enterprises -- 2. Entrepreneurial Evolution at the Bottom of the Pyramid -- 3. Epistemological Endorsement to Small Enterprises and Markets -- 4. Cognitive Determinants of Entrepreneurial Leadership -- 5. Market Orientation and Performance of Micro-Enterprises -- 6. Synthesis and the Road Ahead -- 7. Epilogue.

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.

ISBN: 9783030281557$q(electronic bk.)

Standard No.: 10.1007/978-3-030-28155-7doiSubjects--Topical Terms:

203621
New business enterprises
--Management.

LC Class. No.: HD62.5 / .R35 2020

Dewey Class. No.: 658.11

Managing startup enterprises in emerging marketsleadership dynamics and marketing strategies /
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100 1 $a Rajagopal, Ananya. $3 864742
245 1 0 $a Managing startup enterprises in emerging markets $h [electronic resource] : $b leadership dynamics and marketing strategies / $c by Ananya Rajagopal.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2020.
300 $a xxv, 182 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Understanding Start-Up Enterprises -- 2. Entrepreneurial Evolution at the Bottom of the Pyramid -- 3. Epistemological Endorsement to Small Enterprises and Markets -- 4. Cognitive Determinants of Entrepreneurial Leadership -- 5. Market Orientation and Performance of Micro-Enterprises -- 6. Synthesis and the Road Ahead -- 7. Epilogue.
520 $a This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.
650 0 $a New business enterprises $x Management. $3 203621
650 0 $a New business enterprises $x Marketing. $3 864743
650 1 4 $a Start-Ups/Venture Capital. $3 747237
650 2 4 $a Business Strategy/Leadership. $3 524336
650 2 4 $a Innovation/Technology Management. $3 514149
650 2 4 $a Marketing. $3 182957
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950 $a Business and Management (Springer-41169)