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Trade unions on YouTubeonline revita...

Jansson, Jenny.

Trade unions on YouTubeonline revitalization in Sweden /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Trade unions on YouTubeby Jenny Jansson, Katrin Uba.
Reminder of title:	online revitalization in Sweden /
Author:	Jansson, Jenny.
other author:	Uba, Katrin.
Published:	Cham :Springer International Publishing :2019.
Description:	xii, 160 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Labor unionsOrganizingSweden.
Online resource:	https://doi.org/10.1007/978-3-030-24914-4
ISBN:	9783030249144$q(electronic bk.)

Trade unions on YouTubeonline revitalization in Sweden /
Jansson, Jenny.

Trade unions on YouTubeonline revitalization in Sweden /[electronic resource] :by Jenny Jansson, Katrin Uba. - Cham :Springer International Publishing :2019. - xii, 160 p. :ill., digital ;24 cm.

1. Introduction -- 2. Audiences: Who Do Unions Target? -- 3. Messages: Political Action - Agenda-Setting, Elections and Protest -- 4. Self-Images on YouTube -- 5. Trade Unions on YouTube: Conclusions.

Open access.

"Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges."-Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age.

ISBN: 9783030249144$q(electronic bk.)

Standard No.: 10.1007/978-3-030-24914-4doiSubjects--Uniform Titles:

YouTube (Electronic resource)
--Religious aspectsSubjects--Topical Terms:

849979
Labor unions
--Organizing--Sweden.

LC Class. No.: HD6490.S8 / J367 2019

Dewey Class. No.: 331.8709485

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520 $a "Trade Unions on YouTube provides a much-needed assessment of how old social movement actors employ new social media platforms to promote themselves and their activities today. A must-read for trade unions scholars and activists alike, this book illustrates how, in the age of digital media, there is more than one pattern towards trade union revitalization and each of them implies different communicative challenges."-Alice Mattoni, Associate Professor at the Department of Political and Social Sciences, University of Bologna, Italy This book investigates how trade unions representing different social classes use YouTube videos for renewal purposes. Information and communication technology has undoubtedly offered new opportunities for social movements, but while research suggests that these new means of communication can be used for trade union revitalization, few studies have examined what unions actually do on social media. By analysing more than 4500 videos that have been uploaded by Swedish trade unions, Jansson and Uba explore how unions use YouTube to address issues such as recruiting new members, improving internal democracy, promoting political campaigns and constructing (new) self-images. The results demonstrate that trade unions representing a range of social classes use different revitalization strategies via YouTube. This research will be of use to students and scholars researching European politics and political participation, trade unionism and labour movements in the digital age.
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