語系:
繁體中文
English
說明(常見問題)
圖資館首頁
登入
回首頁
到查詢結果
[ subject:"Luxuries." ]
切換:
標籤
|
MARC模式
|
ISBD
Firms in the fashion industrysustain...
~
Rienda, Laura.
Firms in the fashion industrysustainability, luxury and communication in an international context /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Firms in the fashion industryedited by Laura Rienda ... [et al.].
其他題名:
sustainability, luxury and communication in an international context /
其他作者:
Rienda, Laura.
出版者:
Cham :Springer International Publishing :2021.
面頁冊數:
xix, 169 p. :ill. (some col.), digital ;24 cm.
Contained By:
Springer Nature eBook
標題:
Clothing tradeEnvironmental aspects.
電子資源:
https://doi.org/10.1007/978-3-030-76255-1
ISBN:
9783030762551$q(electronic bk.)
Firms in the fashion industrysustainability, luxury and communication in an international context /
Firms in the fashion industry
sustainability, luxury and communication in an international context /[electronic resource] :edited by Laura Rienda ... [et al.]. - Cham :Springer International Publishing :2021. - xix, 169 p. :ill. (some col.), digital ;24 cm.
1 An overview of sustainability and firm's branding strategies in the fashion industry -- 2 Sustainability and heritage in practice; the case of Harris Tweed Hebrides -- 3 Quantitative analysis of the fashion industry comparing Spanish and British fashion companies -- 4 Luxury brands, consumer behaviour and sustainability -- 5 The role of social media in the fashion industry -- 6 Communication in the fashion industry: Sustainability focus -- 7 Conclusion.
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury. Laura Rienda is a Senior Lecturer in Management at the University of Alicante, Spain. Her primary research interests include several topics related to international management, family business and fashion companies. She is author of different research papers published in journals such as Family Business Review, Management Decision, or Journal of Fashion Marketing and Management, among others. Lorena Ruiz-Fernandez is a Lecturer in Management at the University of Alicante, Spain. Her research interests are on strategic management and more specific on dynamic capabilities view, innovation and intellectual capital. Moreover, she has participated in several international conferences and she is author of different papers related to these topics published in journals such as Journal of Fashion Marketing and Management and Competitiveness Review. Lindsey Drylie Carey is a Senior Lecturer with the department of Fashion, Marketing and Tourism and Events at Glasgow Caledonian University, UK. Her research is based in the context of sustainability principally within the areas of marketing, branding and communication. She has also published academic articles, contributed to and edited books and presented conference papers on fashion, luxury and branding. Irene Garcia-Medina is a Lecturer in Marketing at the Glasgow Caledonian University, UK. Her research interests are: digital marketing, digital communication, and social media. Moreover, she has worked as Marketing Director of the French company VTDIM, as Consultant for the Portuguese Chamber of Commerce, as Head of Communication and Promotion of CORDIS (European Commission, DGXIII, Luxembourg) She has given lectures, seminars and workshops in the field of marketing and advertising in several countries and has published numerous articles and books.
ISBN: 9783030762551$q(electronic bk.)
Standard No.: 10.1007/978-3-030-76255-1doiSubjects--Topical Terms:
602907
Clothing trade
--Environmental aspects.
LC Class. No.: HD9940.A2 / F57 2021
Dewey Class. No.: 338.47687
Firms in the fashion industrysustainability, luxury and communication in an international context /
LDR
:04113nmm a2200337 a 4500
001
610375
003
DE-He213
005
20211004171023.0
006
m d
007
cr nn 008maaau
008
220330s2021 sz s 0 eng d
020
$a
9783030762551$q(electronic bk.)
020
$a
9783030762544$q(paper)
024
7
$a
10.1007/978-3-030-76255-1
$2
doi
035
$a
978-3-030-76255-1
040
$a
GP
$c
GP
041
0
$a
eng
050
4
$a
HD9940.A2
$b
F57 2021
072
7
$a
KJS
$2
bicssc
072
7
$a
BUS043000
$2
bisacsh
072
7
$a
KJS
$2
thema
072
7
$a
KJSM
$2
thema
082
0 4
$a
338.47687
$2
23
090
$a
HD9940.A2
$b
F525 2021
245
0 0
$a
Firms in the fashion industry
$h
[electronic resource] :
$b
sustainability, luxury and communication in an international context /
$c
edited by Laura Rienda ... [et al.].
260
$a
Cham :
$b
Springer International Publishing :
$b
Imprint: Palgrave Macmillan,
$c
2021.
300
$a
xix, 169 p. :
$b
ill. (some col.), digital ;
$c
24 cm.
505
0
$a
1 An overview of sustainability and firm's branding strategies in the fashion industry -- 2 Sustainability and heritage in practice; the case of Harris Tweed Hebrides -- 3 Quantitative analysis of the fashion industry comparing Spanish and British fashion companies -- 4 Luxury brands, consumer behaviour and sustainability -- 5 The role of social media in the fashion industry -- 6 Communication in the fashion industry: Sustainability focus -- 7 Conclusion.
520
$a
This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury. Laura Rienda is a Senior Lecturer in Management at the University of Alicante, Spain. Her primary research interests include several topics related to international management, family business and fashion companies. She is author of different research papers published in journals such as Family Business Review, Management Decision, or Journal of Fashion Marketing and Management, among others. Lorena Ruiz-Fernandez is a Lecturer in Management at the University of Alicante, Spain. Her research interests are on strategic management and more specific on dynamic capabilities view, innovation and intellectual capital. Moreover, she has participated in several international conferences and she is author of different papers related to these topics published in journals such as Journal of Fashion Marketing and Management and Competitiveness Review. Lindsey Drylie Carey is a Senior Lecturer with the department of Fashion, Marketing and Tourism and Events at Glasgow Caledonian University, UK. Her research is based in the context of sustainability principally within the areas of marketing, branding and communication. She has also published academic articles, contributed to and edited books and presented conference papers on fashion, luxury and branding. Irene Garcia-Medina is a Lecturer in Marketing at the Glasgow Caledonian University, UK. Her research interests are: digital marketing, digital communication, and social media. Moreover, she has worked as Marketing Director of the French company VTDIM, as Consultant for the Portuguese Chamber of Commerce, as Head of Communication and Promotion of CORDIS (European Commission, DGXIII, Luxembourg) She has given lectures, seminars and workshops in the field of marketing and advertising in several countries and has published numerous articles and books.
650
0
$a
Clothing trade
$x
Environmental aspects.
$3
602907
650
0
$a
Advertising
$x
Fashion.
$3
899782
650
0
$a
Luxuries.
$3
673628
650
1 4
$a
Marketing.
$3
182957
650
2 4
$a
Industries.
$3
180066
700
1
$a
Rienda, Laura.
$3
908424
710
2
$a
SpringerLink (Online service)
$3
273601
773
0
$t
Springer Nature eBook
856
4 0
$u
https://doi.org/10.1007/978-3-030-76255-1
950
$a
Business and Management (SpringerNature-41169)
筆 0 讀者評論
全部
電子館藏
館藏
1 筆 • 頁數 1 •
1
條碼號
館藏地
館藏流通類別
資料類型
索書號
使用類型
借閱狀態
預約狀態
備註欄
附件
000000206686
電子館藏
1圖書
電子書
EB HD9940.A2 F525 2021 2021
一般使用(Normal)
在架
0
1 筆 • 頁數 1 •
1
多媒體
多媒體檔案
https://doi.org/10.1007/978-3-030-76255-1
評論
新增評論
分享你的心得
Export
取書館別
處理中
...
變更密碼
登入