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Malcolm McDonald on marketing planni...

McDonald, Malcolm.

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Malcolm McDonald on marketing planningMalcolm McDonald.
其他題名:	understanding marketing plans and strategy /
作者:	McDonald, Malcolm.
出版者:	London : Kogan Page,2008.
面頁冊數:	x, 197 p. :ill. ;
附註:	Includes bibliographical references (p. 192) and index.
附註:	Title from e-book title screen (viewed January 14, 2008).
標題:	MarketingPlanning.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786611092054

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy /
McDonald, Malcolm.

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy / [electronic resource] :Malcolm McDonald. - London : Kogan Page,2008. - x, 197 p. :ill. ;

Includes bibliographical references (p. 192) and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Access may be limited to MIL affiliated libraries.

ISBN: 9786611092054Subjects--Topical Terms:

250863
Marketing
--Planning.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .M36 2008eb

Dewey Class. No.: 658.802

Malcolm McDonald on marketing planningunderstanding marketing plans and strategy /
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