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[ subject:"Marketing research" ]
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Marketing research :an applied orien...
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Malhotra, Naresh K.
Marketing research :an applied orientation /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing research :Naresh K. Malhotra.
其他題名:
an applied orientation /
作者:
Malhotra, Naresh K.
出版者:
Upper Saddle River, NJ :Pearson/Prentice Hall,c2004.
面頁冊數:
xxix, [782] p. :ill. ;29 cm. +1 CD-ROM (4 3/4 in.).
附註:
Title of CD-ROM is SPSS student version 11.0 for Windows.
標題:
Marketing research.
ISBN:
0131011189 (CD-ROM)
Marketing research :an applied orientation /
Malhotra, Naresh K.
Marketing research :
an applied orientation /Naresh K. Malhotra. - 4th ed. - Upper Saddle River, NJ :Pearson/Prentice Hall,c2004. - xxix, [782] p. :ill. ;29 cm. +1 CD-ROM (4 3/4 in.).
Title of CD-ROM is SPSS student version 11.0 for Windows.
Includes bibliographical references (p. [725]-[758]) and indexes.
System requirements: PC compatible; Windows 98, ME, XP, 2000, NT; CD-ROM drive.
ISBN: 0131011189 (CD-ROM)
LCCN: 2002042467Subjects--Topical Terms:
200345
Marketing research.
LC Class. No.: HF5415.2 / 2004
Dewey Class. No.: 658.8/3
Marketing research :an applied orientation /
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