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Sales forecasting management :a dema...

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Mentzer, John T.

Sales forecasting management :a demand management approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sales forecasting management :John T. Mentzer and Mark A. Moon.
其他題名:	a demand management approach /
作者:	Mentzer, John T.
其他作者:	Moon, Mark A.,
出版者:	Thousand Oaks, Calif. :Sage Publications,c2005.
面頁冊數:	xv, 347 p. :ill. ;23 cm.
標題:	Sales forecastingManagement.
電子資源:	http://www.loc.gov/catdir/toc/ecip0420/2004016438.html
ISBN:	1412905710 (pbk.) :

Sales forecasting management :a demand management approach /
Mentzer, John T.

Sales forecasting management :a demand management approach /John T. Mentzer and Mark A. Moon. - 2nd ed. - Thousand Oaks, Calif. :Sage Publications,c2005. - xv, 347 p. :ill. ;23 cm.

Includes bibliographical references (p. 331-335) and index.

Managing the sales forecasting process -- Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems -- Benchmark studies: the surveys -- Benchmark studies: world-class forecasting -- Benchmark studies: conducting a forecasting audit -- Managing the sales forecasting function.

ISBN: 1412905710 (pbk.) :NT$2211

LCCN: 2004016438Subjects--Topical Terms:

240113
Sales forecasting
--Management.

LC Class. No.: HF5415.2 / .M393 2005

Dewey Class. No.: 658.8/18

Sales forecasting management :a demand management approach /
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245 1 0 $a Sales forecasting management : $b a demand management approach / $c John T. Mentzer and Mark A. Moon.
250 $a 2nd ed.
260 $a Thousand Oaks, Calif. : $c c2005. $b Sage Publications,
300 $a xv, 347 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. 331-335) and index.
505 0 $a Managing the sales forecasting process -- Sales forecasting performance measurement -- Time series forecasting techniques -- Regression analysis -- Qualitative sales forecasting -- Sales forecasting systems -- Benchmark studies: the surveys -- Benchmark studies: world-class forecasting -- Benchmark studies: conducting a forecasting audit -- Managing the sales forecasting function.
650 $a Sales forecasting $x Management. $3 240113
650 $a Marketing research $x Management. $3 240114
700 $a Moon, Mark A., $d 1955- $3 240111
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0420/2004016438.html $z http://www.loc.gov/catdir/toc/ecip0420/2004016438.html

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