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Marketing research :methodological f...

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Churchill, Gilbert A.

Marketing research :methodological foundations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing research :Gilbert A. Churchill, Jr.
其他題名:	methodological foundations /
作者:	Churchill, Gilbert A.
出版者:	Fort Worth :Dryden Press,c1999.
面頁冊數:	xxxviii, 1017 p. :ill. ;26 cm.
叢書名:	The Dryden Press series in marketing.
標題:	Marketing research.
ISBN:	0030238161

Marketing research :methodological foundations /
Churchill, Gilbert A.

Marketing research :methodological foundations /Gilbert A. Churchill, Jr. - 7th ed. - Fort Worth :Dryden Press,c1999. - xxxviii, 1017 p. :ill. ;26 cm. - The Dryden Press series in marketing..

Includes bibliographical references and indexes.

ISBN: 0030238161Subjects--Topical Terms:

200345
Marketing research.

Dewey Class. No.: 658.83 / C475

Marketing research :methodological foundations /
LDR:00532cam _2200169 a_450 001 158197
008 090528s1999 txua b 001 0 eng
020 $a 0030238161
035 $a 00113448
041 $a eng
049 $a NCUE
082 $a 658.83 $b C475 $y 1999
100 $a Churchill, Gilbert A. $3 218656
245 1 0 $a Marketing research : $b methodological foundations / $c Gilbert A. Churchill, Jr.
250 $a 7th ed.
260 $a Fort Worth : $c c1999. $b Dryden Press,
300 $a xxxviii, 1017 p. : $b ill. ; $c 26 cm.
440 4 $a The Dryden Press series in marketing.
504 $a Includes bibliographical references and indexes.
650 $a Marketing research. $3 200345

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