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Managing media and digital organizations

Noam, Eli M.

Managing media and digital organizations

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Managing media and digital organizationsby Eli M. Noam.
作者:	Noam, Eli M.
出版者:	Cham :Springer International Publishing :2018.
面頁冊數:	xx, 687 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Mass mediaManagement.
電子資源:	https://doi.org/10.1007/978-3-319-71288-8
ISBN:	9783319712888$q(electronic bk.)

Managing media and digital organizations
Noam, Eli M.

Managing media and digital organizations[electronic resource] /by Eli M. Noam. - Cham :Springer International Publishing :2018. - xx, 687 p. :ill., digital ;24 cm.

I Overview -- 1. Introduction -- 2. The Information Environment -- II Production -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication -- 7. Intellectual Asset Management -- 8. Entertainment Law and Media Regulation -- 9. Demand and Market Analysis for Media and Information Products -- III Marketing -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- IV Feedback Loop -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations.

ISBN: 9783319712888$q(electronic bk.)

Standard No.: 10.1007/978-3-319-71288-8doiSubjects--Topical Terms:

537504
Mass media
--Management.

LC Class. No.: P96.M34 / N63 2018

Dewey Class. No.: 302.23068

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