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Winning American hearts and mindsChi...

China

Winning American hearts and mindsChina's image building efforts in the 21st century /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Winning American hearts and mindsby Xiuli Wang.
其他題名:	China's image building efforts in the 21st century /
作者:	Wang, Xiuli.
出版者:	Singapore :Springer Singapore :2020.
面頁冊數:	ix, 150 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
標題:	Communication Studies.
標題:	China
電子資源:	https://doi.org/10.1007/978-981-15-3184-2
ISBN:	9789811531842$q(electronic bk.)

Winning American hearts and mindsChina's image building efforts in the 21st century /
Wang, Xiuli.

Winning American hearts and mindsChina's image building efforts in the 21st century /[electronic resource] :by Xiuli Wang. - Singapore :Springer Singapore :2020. - ix, 150 p. :ill., digital ;24 cm.

Preface -- Part I Theory -- 1.Introduction -- 2. Factors Influence Foreign Opinion of China -- 3. China's Image in the U.S. -- Part I Theory -- 4. Head of State Visits -- 5. Public Relations Efforts -- 6. Chinese Media Going Abroad -- 7. Americans in China -- 8. Confucius Institute -- 9. Global Events -- 10. Social Media -- 11. Economic Growth and Foreign Direct Investment -- 12. Made-in-China -- 13. Conclusion.

This book explores the effectiveness of the Chinese government's recent public diplomacy efforts aimed at building its national image, and how these efforts may influence foreign public's view of China. Based on in-depth interviews, media-content analysis and public opinion-poll data, the book discusses Chinese leaders' foreign visits, Chinese media's overseas expansion, Confucius institutes, global mega events, and Chinese government's new policies to attract foreign students, providing not only background information, but also insights from scholars and experts. Although intended mainly for students majoring in communications, Chinese studies, public relations and international relations, it is also of interest to anyone studying China or public diplomacy.

ISBN: 9789811531842$q(electronic bk.)

Standard No.: 10.1007/978-981-15-3184-2doiSubjects--Topical Terms:

522484
Communication Studies.
Subjects--Geographical Terms:

236825
China

LC Class. No.: DS706 / .W364 2020

Dewey Class. No.: 303.380973

Winning American hearts and mindsChina's image building efforts in the 21st century /
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