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Field visual merchandising strategy ...

Russell, Paul J.

Field visual merchandising strategy :developing a national in-store strategy using a merchandising service organization /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Field visual merchandising strategy :Paul J. Russell.
其他題名:	developing a national in-store strategy using a merchandising service organization /
作者:	Russell, Paul J.
出版者:	London, United Kingdom ;Kogan Page Ltd.,2015.
面頁冊數:	1 online resource (289 pages)
標題:	Display of merchandise.
電子資源:	http://portal.igpublish.com/iglibrary/search/KOGANB0000970.html
ISBN:	9780749472641$q(paperback)

Field visual merchandising strategy :developing a national in-store strategy using a merchandising service organization /
Russell, Paul J.

Field visual merchandising strategy :developing a national in-store strategy using a merchandising service organization /Paul J. Russell. - London, United Kingdom ;Kogan Page Ltd.,2015. - 1 online resource (289 pages)

Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization -- Contents -- List of Figures -- List of tables -- About the author -- How the book is structured -- Preface -- Introduction -- Part One: Fighting the war at retail -- 01. Getting ready for battle -- 02. Skill set of your management team -- 03. Mastering the fundamentals of warfare -- Part Two: Planning and initiating your battle strategy -- 04. Components of your strategy -- 05. Preparing for combat -- 06. Training your troops -- 07. Planning your combat strategy -- Part Three: Executing the strategy -- 08. Communicating and monitoring the strategic plan -- 09. Planning and executing tactics and special projects -- Index

"Due to the fierce competition among brands for a strong visual product placement and presentation to attract consumers, many companies are beginning to use merchandising services to help them stand out on a crowded retail store floor.This book is a comprehensive step-by-step guide to developing and launching a national in-store merchandising strategy. Merchandising and marketing expert Paul Russell covers how to select the right merchandising service organization, team training, merchandising standards, and planograms. He also provides real world insights on how visual merchandising works at a strategic level. "--

ISBN: 9780749472641$q(paperback)Subjects--Topical Terms:

238088
Display of merchandise.

LC Class. No.: HF5845 / .R87 2015

Dewey Class. No.: 659.1/5

Field visual merchandising strategy :developing a national in-store strategy using a merchandising service organization /
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505 0 $a Field visual merchandising strategy : developing a national in-store strategy using a merchandising service organization -- Contents -- List of Figures -- List of tables -- About the author -- How the book is structured -- Preface -- Introduction -- Part One: Fighting the war at retail -- 01. Getting ready for battle -- 02. Skill set of your management team -- 03. Mastering the fundamentals of warfare -- Part Two: Planning and initiating your battle strategy -- 04. Components of your strategy -- 05. Preparing for combat -- 06. Training your troops -- 07. Planning your combat strategy -- Part Three: Executing the strategy -- 08. Communicating and monitoring the strategic plan -- 09. Planning and executing tactics and special projects -- Index
520 $a "Due to the fierce competition among brands for a strong visual product placement and presentation to attract consumers, many companies are beginning to use merchandising services to help them stand out on a crowded retail store floor.This book is a comprehensive step-by-step guide to developing and launching a national in-store merchandising strategy. Merchandising and marketing expert Paul Russell covers how to select the right merchandising service organization, team training, merchandising standards, and planograms. He also provides real world insights on how visual merchandising works at a strategic level. "-- $c Provided by publisher.
520 $a "The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual merchandisers, merchandising managers and brand managers, Field Visual Merchandising Strategy uses examples and case studies from a range of shops, from fashion emporia to small outlets, to provide real-world insight on how strategic visual merchandising works"-- $c Provided by publisher.
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